How to build an EVP people actually use with Zosia Hedges and Helena Smith

An EVP shouldn’t be a big launch that quickly fizzles out. It needs to feel true to the people it represents, and become part of everyday working life.In this special two-for-one episode, Zosia Hedges and Helena Smith from InHealth Group join Sara and Roger to share how InHealth worked with LEAP Create to build The Compass, a new EVP shaped with colleagues from the ground up.They explore the value of honest colleague research and co-creation, why real staff photography helped people recognise themselves in the work, and how The Compass is now being woven into recruitment, appraisals, manager conversations and everyday communications.LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency.  Find out more at leapcreate.co.uk