How to Build an Offer Ecosystem: Boost Your Sales with Smarter Offers

In this episode of the Your Dream Business Podcast, I talked about the idea of an “offer ecosystem” and how things like downsells, order bumps, and upsells can help you make more money from each customer. I shared what I’ve learned from my own experience and from the Kajabi conference, giving real tips on how to add these to your main products. I also explained what bonuses, upsells, downsells, and cross-sells are, why they matter, and how you can use them in a simple, practical way to boost your offers and get better results.   KEY TAKEAWAYS COVERED IN THE PODCAST Small Add-Ons Can Make a Big Impact – Using upsells, downsells, and order bumps can significantly increase how much each customer spends, without needing more traffic. Bundle Strategically – Pairing bonuses and related products with your main offer can boost value and help customers say “yes” faster. Keep It Simple and Aligned – Every extra offer should support your core product, not distract from it—clarity and relevance are key to making it all work. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook   Transcript Did you know that someone who offers a down sale increases their average customer spend by $35? Or if you have an order bump, you can increase your average customer spend by $40. But what is a down sale, an order bump, an upsell across sale, and how do they all fit together with your core products so that they're not fighting with them? In today's episode, I'm sharing with you my offer ecosystem that tells you exactly how to add bonuses and upsells and down sells that fit and compliment your core offer. So if you are ready to make more money with your offers, then grab your notebook and pen because you are going to want to make notes. Welcome to the Your Dream Business Podcast. I'm your host, Teresa Heath Wareing an international bestselling author, award-winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. [00:01:00] I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you. Season of life that you are in. In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset, tools and strategies that keep you focused, motivated, and are going to stop you from getting in your own way. So if you're a course creator, membership owner, or coach, you're in the right place. Let's get started. Hello and welcome to this week's episode of the Your Dream Business Podcast. As always, I am your host Teresa Heath Wareing I hope you are having a great week. Okay. This week I am geeking out. I have been creating loads of content for my program for Grow Launch Sale. I. I've been diving deep and doing big research into some of the more complex subjects in there, and I wanted [00:02:00] to cover one of those with you briefly today because honestly, it's like something has awoken in me and I finally am starting to get some things, which is crazy because I've been doing this a very long time. I have been in the online space for about. Nine years. I've had my own business for 11 years. I have supported and coached and done other people's launches for them, and yet something has just clicked with this particular subject that I wanna share with you. And I honestly think this is where the game changing stuff is happening. I wanna talk to you about your offer ecosystem now. You probably know roughly what I'm talking about. You might think of it as an ascension model. This isn't what I'm talking about, although if you don't know what an ascension model is, I will talk to you about that as well. An offer eco. An offer ecosystem, easy for me to say is basically the various things you offer in and around your main offer. So [00:03:00] let me just go back a little bit and talk to you about something that I saw when I went to the Kajabi conference last year. There's a really good session, which was all about numbers, which like I said, I geek out on. I love this stuff. If you, are new to the podcast. That is something that I really enjoy as well as doing the strategy and mindset and all the other good stuff. And I've done an episode a little while back. We will link it in the show notes. So to get the show notes, you go to teresaheathwareing.com 4 0 2, as in the numbers, and it'll take to this episode show notes and you'll find links in there. And we're gonna link to the episode I did, where I talked about what's realistic in terms of numbers for launching. But I was at the Kajabi conference and I'm always front row. I'm always like front and center when I go to conferences and I'm attending and I was front and row and there was these two people from Kajabi came on to talk about stats and I thought, oh, this might not be for me. Even though I love numbers. I thought, you know, this might not [00:04:00] be for me. Anyway, I flip ing loved it. One of the things they shared was talking about when people do other things. So first of all, they, they broke down the numbers in terms of people who were just offering to one product and people who are offering multi products. And they were talking about the fact of the people who make the most money offer a range of products. So they might have their core offer or service, i.e, Their signature course or their membership, but actually around that they are offering other things, and I'm gonna get to this in a sec. And they're making more money doing that. And they talked about things like down sells and order bumps and various different things, and I'm gonna explain each of these things to you, but they said that on average, people who offer a down sale increase their average spend by $35. Each kind of sale as in each person and people who offer an order bump [00:05:00] can increase their average spend per person by $40, like I said, on average. But basically what they're saying is if you offer things like order bumps down, sales, upsells, all of that good stuff, then basically people are spending more money with you. So I did the module for Grow Launch Sale, which I was ridiculously proud of myself about 'cause it's very good. I did a lot of research. I dug around as I love doing in the online space, looked at what people were doing, look at what people were doing successfully, and I've created a really cool module all about basically the offers. And also I'm putting together a bonus of an offer blueprint for when I next launch Grow Launch Sale GLS, my program. And again, I've done a lot of work on that. So I thought what would be really useful is for me to share with you just the basics of what I'm talking about and just to kind of open your mind, because if you haven't ever done some order bumps or upsells or downsells or, [00:06:00] and again, I wanna just touch on bonuses as well and how that relates to your core offer. If you haven't ever done that. Then I want you just to consider it because I did a little test. One of the things that I am doing this year is everything is a test, so we are putting a lot of effort into lots of different things and we are detaching ourself from the outcome completely. Because I'm just running tests. That's the way I'm viewing every launch we're doing, every workshop I'm doing, every, anything we're doing, we are just running tests. So one of the tests I ran was I offered a product that was a fairly low cost. In fact, the product was 49 pounds and. On. Once someone had purchased that, I then offered them a, you could class it as an upsell, and I'm gonna explain the differences, but you could class it as an upsell and basically gave them something else that would help them with the main thing that I was offering them. And I offered that [00:07:00] at 19 pounds and 47% of people who bought the 49 pound. Thing also bought the upsell, 47%, almost half of people who bought bought the upsell. The other thing that's Ace about this is I already have the extra thing I was selling. So, and I debated whether do I put it in, do I include it, do I not include it? And then I decided, no, I'm