EPISODE · Jun 1, 2021 · 59 MIN
How to build great customer personas - Adele Revella, Founder of Buyer Persona Institute
from Marketing Meetup Podcast · host The Marketing Meetup
Creating customer personas is one of the foundational skills of marketers across the world. But through commonality also comes confusion and poor implementation. Adele has dedicated her attention to ridding the world of terrible personas. In this session, she shows you how.
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How to build great customer personas - Adele Revella, Founder of Buyer Persona Institute
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