How to Build Long-Term Client Relationships Through Successful ERP Delivery With Steve Snowden episode artwork

EPISODE · Aug 31, 2026 · 19 MIN

How to Build Long-Term Client Relationships Through Successful ERP Delivery With Steve Snowden

from The Principal Podcast

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Steve Snowden is the Founder and CEO of Snowden Consulting Ltd (SNCL), a Microsoft Dynamics 365 partner specializing in ERP implementation, digital transformation, and process optimization. Over the past two decades, he has helped organizations across manufacturing, retail, and the not-for-profit sector modernize operations through successful ERP delivery.His approach goes beyond technology. Steve believes sustainable transformation starts with improving business processes and data before introducing new systems or AI. That philosophy has enabled SNCL to build long-term client relationships while consistently delivering complex enterprise projects.In this conversation, Steve shares how he has grown a specialist professional services firm, built credibility in a competitive market, and positioned his business for the next generation of AI-enabled transformation.Proposed Interview Structure:1. What originally got you into ERP consulting, and what led you to build Snowden Consulting instead of continuing in larger organizations?2. What specific problem are you helping clients solve today, and why does solving that problem matter so much to you personally?3. Who are your ideal clients today, and who usually makes the decision to bring your firm in for an ERP or digital transformation project?4. How do new clients typically discover Snowden Consulting, and what has worked best for attracting the right opportunities over the years?Current Acquisition Channels: Referral, Content, Podcast (guesting), Cold outreachSub Question: What role do you think podcasting can play as a marketing tool for professional services firms like yours?5. Professional services often involve long sales cycles with multiple stakeholders. How do you typically move an opportunity from the first conversation to a signed engagement?6. Once you've delivered a successful project, how do you keep clients coming back, strengthen those relationships, and turn projects into long-term partnerships?7. Where do you find yourself most challenged today as the founder of a growing professional services firm, if at all?8. Looking ahead, where do you see the biggest opportunities for ERP consulting and digital transformation over the next few years?**********************************************************Know more about Steve SnowdenWebsite Link: https://www.snowden-consulting.co.uk/Connect with Steve Snowden on LinkedInLinkedIn Link: https://www.linkedin.com/in/steve-snowden-588b379/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

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How to Build Long-Term Client Relationships Through Successful ERP Delivery With Steve Snowden

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