How to Build Memberships That Thrive Long-Term - Interview with Membership Pioneer Cathy Hay

In this episode, we are talking to award-winning membership pioneer and historic dressmaker Cathy Hay. Cathy is sharing her experience and the valuable lessons she learned from running a membership, starting all the way back in 2007 up to the present with a stunning 2500 members. We are discussing why it is more important to get your membership started than aiming for perfection, how to recognize and seize secondary opportunities and how to make sure that your membership is scalable from the very beginning. Cathy Hay is the founder of the award-winning membership community Foundations Revealed, which helps dressmakers to connect, learn together, and realize their most ambitious sewing dreams. She and her community have been reverse engineering and recreating historic fashions together since 2007, so that bizarre and fabulous old clothes can step out of the glass museum case and be worn and enjoyed again. It’s about nurturing creativity, improving mental health, and bringing the weird kids home. Find the full show notes here: https://onlinemarketingpodcast.com/how-to-build-memberships-that-thrive-long-term-interview-with-membership-pioneer-cathy-hay Resources: FoundationsRevealed - an online membership community where you can learn all the skills you need to create the eccentric wardrobe you've always wanted. Founder Cathy Hay and the Foundations Revealed team are passionate about helping makers to learn together, stay inspired and positive, maximize their skills and realize their sewing dreams. Make It a Membership - a program showing you exactly what you need to do in order to turn your offer or your idea into a successful membership Adaptive Marketers - Adaptive Marketers is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients! For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/ Connect with us on social! Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt Connect with Cathy: IG: https://www.instagram.com/foundationsrevealed/ FB:https://www.facebook.com/foundationsrevealed/ YouTube: Cathy Hay Website: https://foundationsrevealed.com/ Mentioned in this episode: Funnels Cake Funnels Cake - www.FunnelsCake.com