How To Build Relationships and Stand Out On Social Media with Expert Mike Stelzner

This week’s episode is an incredible interview with Mike Stelzner, the creator of Social Media Examiner and Social Media Marketing World. As an expert in the social media marketing world, I wanted to speak to Mike to find out how he uses his platform to stand out in a busy industry. We look at what makes people successful, giving his formula for creating content that people will want to engage with.KEY TAKEAWAYS COVERED IN THE PODCASTThe speed in which social media moves is one of the biggest challenges for those working in a social industry, as well as those using social media to grow their business. Luckily, it’s starting to slow down.You don’t have to be on every single social media platform. Instead, you need to ensure you’re putting your energy into the spaces where your customers are.Social media is great when it comes to tracking your results. If you’re struggling to track your results, however, you need to ensure you’re making goals to ‘stop’ things as well.If you want to stand out in a noisy industry is to understand exactly who you are trying to reach. Who is that somebody? What struggles do they have? What do they do? When you create something, remind yourself of the person you’re creating it for.Once you know who you’re trying to reach, you need to ensure you’re creating content for that person. This could be a podcast, written word, video or live and in person. Think about what you’re best at.If you don’t know what your customers want, ASK THEM. Once you have asked your audience, you need to see if their actions are matching their statements. Clear signs are the messages you receive from your followers.Not everyone is supposed to be in your tribe.If you’re not putting information out there, someone else is. You want to be the resource that people come to every single time they need information.We should all be doing stuff that makes it easier for people to remember who we are.The formula for success is ‘great content + other people – marketing messages = growth’. When it comes to your business you need to ensure you have amazing content, strong connections and less of a pitch. This is the Elevation Principle.The best way to make an impact on someone in person is to meet them in person.Social media is called social media for a reason. If you’re not a nice person, you won’t survive.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…One of the most important things you can do when it comes to social media is be yourself. Successful people are authentic.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Mike – 06:00Social Media is Ever Changing – 12:10Tracking Your Results – 17:15How to Stand Out in a Noisy Industry - 21:10Creating Connections Through Details - 33:15The Importance of Relationships - 37:38The Future for Social Media Marketing World – 49:30Transcript below Hello and welcome to this week's episode of the podcast. I hope you are having a wonderful, wonderful week. I actually cannot believe we are cracking on so far into the year and we are nearly done. It feels like not many weeks left now. Also, I'm on episode 94. I've nearly hit 100 episodes and I've got some exciting stuff coming. I'm going to be recording a very special episode 100, which I'm super excited about. Obviously I want to see what you guys think, but it's going to give you a different view into my world and just into maybe a side you have not seen before or conversations that I haven't had before. But I am really excited about it. It's going to be extra special. So, that's something to look forward to.Also, just while I was on this week, I just wanted to remind you that last week's episode we talked about the 2020 goal planner that I've got that it's a free download, it's a great workbook, 10 pages packed full of questions, suggestions of how you can review last year, things that you should note down, things that you should think about, and then those all important goals for 2020, and the actions you're going to need to take in the first 30 days, because obviously what are you going to do the minute it hits, and how are you going to get your year next year off to an absolute flying start.So the workbook is there to download. Head over to TeresaHeathWareing.com/2020 as in the numbers 2020. You can get your free download there. Then, on the thank you page, look out for the video I've got on there and the opportunity I've given you to join me for a live workshop and coaching call. So I want you to do this workbook with me. I want to sit with you live on a call on the 12th of December, and I want us to work through it together. Not only that, you're going to get access to a Facebook group that's going to stay open from the minute you join until the beginning of February. So first of Feb, it will close, but the idea of that Facebook group is that I can support you going into that first year, and I've got a few little surprises and little exciting things along the way for you if you are in that group.So I really, really hope to see you there. I want an amazing 2020, and I want all of you to have an amazing 2020 as well. Okay, on with today's episode. It's an interview, and it's a really good one. I know I say that every week and you must think, oh come on Teresa, constantly. You must have done some bad interviews. No, maybe there are some I wasn't too keen on, but this isn't one of them. This week, I am talking to the amazing Mike Stelzner. Now you may not know his name. I'm sure lots of you will, but if you don't, you are likely to know Social Media Examiner, and/or Social Media Marketing World.Social Media Examiner is an amazing website that basically puts out content every single day written by world experts. I've been very lucky that I've written for them as well a little while back. As you know, I'm not a big fan of writing, so that was quite a job. But I have written for them. Also, they have Social Media Marketing World, which is the world's biggest social media conference that goes on in San Diego every single year and I have been flourish years, maybe five years in a row now, and I have made loads of connections. I've met loads of people. I've learned lots of stuff in the past from that event, and it's a great, great event. It was the first international event I went to, or no was it? Actually, it might have been converted. I think maybe it was converted from lead pages as my first event. Okay, I can't remember.Anyway, it was definitely near one of the first. I'm sure it might have been the first. Anyway Teresa, get on with it. So yeah, it's an amazing event. It's a great, great event. Basically, Mike Stelzner heads up this whole thing. He's almost a bit like, I don't know how to describe him. I'm sure someone could tell me, but you know when ... he's in charge of social media in the world. I know it sounds ridiculous, but if you want to get on in the social media space, you need to know Mike Stelzner, because Mike Stelzner is very influential because, like I said, he runs the largest social media website and the largest social media ... Well, I just said the largest social media website. I don't know that that's for fact, but it's very, very big.One of the largest events in the world for social media. So yeah, he was amazing, but we had a really good chat about how could you stand out, how can you become the expert in your industry, because that's what he does on a day to day basis. He is classed as an expert, and he's right at the top of his industry. But also, he works with people who are doing the same. So what he talked about was great. We looked at ways that, what makes those people successful, how do we get to be where they are, what do we do in our businesses to get to that level? He gives some really good practical advice and also talks about how you can stand out. He has this formula that he talks about in terms of creating contact plus other people, minus marketing messages, equals growth.You'll understand what he means by all that as we go through the podcast. Like I said, he was a great episode. I really, really enjoyed chatting with him and was very lucky the following day to have another hour call with him to talk to him about something he's planning to help him, which was wonderful. But he's a really great guy. He gave some great advice, so I really hope you're going to enjoy this one. Introducing Mike It gives me so much pleasure to welcome today the very formidable and wonderful Mike Stelzner. Mike, welcome to the podcast.Teresa, thank you so much for having me. I'm very excited to be joining you today.I am super excited. So Mike, I've already done an intro about you, but let me just reiterate and explain. Social Media Marketing World was the one thing I had on my kind of vision board when I started the business. So I have started my own marketing consultancy. I've worked in marketing for like 15 years and the start of my own consultancy was doing social media. I saw this event and I watched the video, and I was like, I've got to go there. But it was in San Diego. It's like five and a half thousand miles away from where I am. I remember thinking one day, one day I'm going to go there, one day I'm going to be sat in that room with all those amazing people and all those amazing speakers.I remember seeing it for the first year, and the next year it came out and I just booked my ticket. I had no idea, in the early days of running my business, how I was going to afford the flight, how I was actually going to manage to go to San Diego, because I hadn't done anything like that on my own before, and how it was all