How to Build Strategic Alignment That Delivers Consulting Results With Chris Crosby

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)**********************************************************************Chris has spent over 30 years in organizational development, including 8 years internally at Alcoa, and has worked with clients across five continents. Today he leads the Leadership Institute of Seattle, consults through Crosby & Associates, and previously taught ORGL 517 in Gonzaga’s Masters of Organizational Leadership program, which is still based on his book Strategic Organizational Alignment.His work draws on systems theory, experiential education, and a strong focus on implementation. What sets Chris apart is how practical his approach is. Instead of staying at the level of culture talk, he designs structured conversations between the right groups in the system including intact work groups, leadership teams, functional groups, and cross functional project teams so they can resolve conflict, align around goals, execute, and boost morale.His interventions have supported record production in manufacturing plants, successful R and D portfolios after repeated failures, and a global ERP rollout across seven countries without a single missed shipment.He is the author of three books including the Strategic Engagement volumes, which outline concrete activities that raise morale and improve results from conflict resolution to goal alignment and project planning.For consulting firm owners, Chris offers a clear model for turning OD principles into repeatable high value engagements that clients find both challenging and deeply practical, helping organizations achieve measurable business results while increasing morale.*********************************************************************Proposed Interview Structure:1. You’ve been in OD for more than 30 years, from Alcoa to LIOS and your own firm. What originally pulled you into this work, and when did it click that ‘this is my lane’?2. When organizations bring you in today, what’s the real problem they’re asking you to solve, beneath the surface-level language of culture, communication, or alignment?3. Who are your ideal clients for strategic engagement work, and who inside those organizations is usually the one who says yes?4. You balance LIOS leadership, consulting, and publishing. What consistently brings new consulting clients to you, and what should consultants learn from what’s worked best?5. Strategic alignment and whole-system work are complex to articulate. How do you guide executives through the buying process and help them understand the value of committing to this kind of engagement?6. You’ve built long-term relationships with clients across decades. What do you do intentionally to retain clients, keep trust high, and ensure they come back for future work?7. Where do you find yourself most stuck right now as a Strategic Engagement Consultant (if at all)?8. Looking ahead a few years, where do you see the biggest opportunity for consulting and OD firms, especially around engagement, implementation competency, and system-wide alignment?*********************************************************************Connect with Chris Crosby on LinkedInLinkedIn link: https://www.linkedin.com/in/chris-crosby-4055b37/Email: [email protected] to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/