How to Build Transformational Cultures Through People-First Leadership With David Liddle

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************David Liddle has spent over two decades at the intersection of people, culture, and conflict resolution. As the founder of The TCM Group, he has built a global consultancy focused on helping organisations create what he calls “transformational cultures”, environments where performance and humanity are not in conflict, but fully aligned. His work challenges the traditional HR operating model. Instead of compliance-driven systems, David advocates for a people-first approach grounded in five domains: people, culture, strategy, justice, and value. This shift is not cosmetic, it’s a structural redesign of how organisations operate and how leaders lead. For consulting firm owners, this conversation goes deeper than HR. It's about positioning culture as a commercial lever. David’s frameworks show how better conversations, better systems, and better leadership directly impact performance, retention, and long-term growth. ********************************************************** Proposed Interview Structure: 1. What got you into consulting, and what led you to focus so deeply on people, culture, and conflict resolution? 2. What specific problem are you solving for your clients today, and why does it matter so much for you personally to fix it? 3. Who are your ideal clients, and who typically holds the decision to bring you in? 4. You’ve built a strong platform with books, events, and thought leadership, what has worked best for you to attract the right clients? Current Acquisition Channels: Referral, Webinars, Podcast (guesting), Speaking engagements Sub Question: What do you think about podcasting as a marketing channel for consultants in the people and culture space? 5. When you’re dealing with large organisations and complex culture change, how do you move from initial conversations to signed engagements? 6. How do you retain clients over time, what do you do to make sure they keep coming back and build long-term relationships with you? 7. Where do you find yourself most stuck right now as a consultant, if at all, especially at the scale you’re operating? 8. Looking ahead, where do you see the biggest opportunity for people, culture, and leadership consulting over the next few years?*********************************************************************Know more about David LiddleWebsite Link: http://www.thetcmgroup.com/Connect with David Liddle on LinkedInLinkedIn link: https://www.linkedin.com/in/liddledavid/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/