How to Build Trust-Driven Growth Systems Through Franchise Recruitment With Joe Mathews

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Joe Mathews is the Founder and Chief Strategy Officer of Franchise Performance Group, a franchise recruitment and lead generation firm established in 2002. FPG has worked with more than 150 franchise brands, including Sport Clips, BrightStar Care, Marco’s Pizza, Mountain Mike’s Pizza, College Hunks, BP, and Playa Bowls. Joe previously helped grow Subway from 400 units to 3,000 locations across all 50 states and later served as COO of The Entrepreneur’s Source during its rapid national expansion. He is the author or co-author of several books on franchising, including Street Smart Franchising, Franchise Sales Tipping Point, and The Ultimate Guide to Responsible Franchising published by Wiley. His work has been featured in The Wall Street Journal, USA Today, Entrepreneur, Inc., and Business Week.**********************************************************************Proposed Interview Questions: 1. What originally got you into franchising and consulting, and what made you stay committed to this industry for over four decades? 2. What specific problem are you helping franchise brands solve today, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and inside those organizations who usually makes the decision to bring you in? 4. You’ve built Franchise Performance Group into one of the most recognized firms in franchise recruitment. What marketing approaches have consistently worked best for attracting the right clients? Current Acquisition Channels: Referral Sub Question: What do you think about podcasts as a marketing tool for consultants, franchise brands, and advisory businesses? 5. Franchise development often involves long sales cycles and major financial decisions. How do you personally guide prospects from initial interest to becoming committed franchise partners? 6. You’ve worked with many franchise brands for years. How do you retain clients long term and make sure they continue seeing value from the relationship over time? 7. After decades in franchising and consulting, where do you still find yourself most challenged or stuck as a business owner today, if at all? 8. Looking ahead, where do you see the biggest opportunity for franchise development and franchise consulting over the next few years?*********************************************************************Know more about Joe MathewsWebsite Link: https://franchiseperformancegroup.com/Connect with Joe Mathews on LinkedInLinkedIn link: https://www.linkedin.com/in/joe-mathews-a3b65b6/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/