How to Build Your Authority by Hosting World Class Interviews

Interviews are an amazing way to build your credibility, authority and positioning by association, through standing alongside others who have amazing reputations in your industry. There are key elements that woven together create engaging and memorable interviews and Nick shares great content on shining the light on the guest, your mindset, the right research and the value of being a great conversationalist. Doing great interviews creates great content and this is a great opportunity to understand how it’s achieved.   KEY TAKEAWAYS Make it about them not about you – people let their own egos get in the way, it should be all about shining the light on the guest and bigging them up to elicit the best possible responses for the audience. You need to have done the research and have 2 or 3 points that capture why they are important. Use the research to create a short punchy personal introduction. Don’t ask about their back story get started with a specific question Question, answer, question answer is much more interesting than a long monologue. Create a non-linear list of 5-10 questions this means you can be flexible and dynamic during the interview It’s important to be able to ask questions that you think of during the interview You are always digging for the answer below the answer The skill of an interviewer is to draw out interesting answers from the guest I go into the interview with the mindset of asking questions that are relevant and those the audience. To be a better conversationalist you need to ask questions that don’t elicit one-dimensional answers. When you frame your questions as what, when, where, who, which and how? you will get   more in-depth answers Doing great interviews creates great content   BEST MOMENTS ‘Doing great interviews creates great content’ ‘You have to go into the interview and want and allow them to be the star – it’s about mindset’ ‘Being a great interviewer is being a great conversationalist’   VALUABLE RESOURCES Empire Builders Podcast    ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.