EPISODE · Jul 3, 2026 · 12 MIN
How To Calculate Customer Acquisition Costs(CAC) on Amazon
from My Amazon Guy · host Steven Pope
Send us Fan Mail See how Amazon sellers calculate customer acquisition cost using reports, ads, and repeat orders.Amazon does not show customer acquisition cost as clearly as Shopify or WooCommerce. This video walks through the Business Reports, Brand Analytics, repeat purchase data, ad spend, ad orders, TACoS, CPC, conversion rate, and new-to-brand reporting needed to estimate CAC on Amazon.Get help from My Amazon Guy to grow your Amazon sales: https://bit.ly/4jMZtxu#AmazonPPC #AmazonSeller #AmazonFBA #AmazonAdvertising #AmazonBusinessReportsWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps0:00 - How to Calculate CAC on Amazon 0:42 - Navigating Amazon Business Reports 1:10 - Units Ordered vs. Total Order Items 2:18 - Why Amazon Repeat Purchase Data is Tricky 3:25 Using Brand Analytics for Repeat Behavior 4:27 Analyzing Ad Spend and Orders 5:09 The CAC Calculation Formula 7:48 Calculating CAC for New Customers 8:32 Advertised CAC vs. Organic Discovery 10:12 Using CPC and Conversion Rates for Fast Metrics 11:50 Advanced Profit Analysis with My Amazon Guy-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show
Embed this episode
What this episode covers
Send us Fan Mail See how Amazon sellers calculate customer acquisition cost using reports, ads, and repeat orders. Amazon does not show customer acquisition cost as clearly as Shopify or WooCommerce. This video walks through the Business Reports, Brand Analytics, repeat purchase data, ad spend, ad orders, TACoS, CPC, conversion rate, and new-to-brand reporting needed to estimate CAC on Amazon. Get help from My Amazon Guy to grow your Amazon sales: https://bit.ly/4jMZtxu #AmazonPPC #A...
Ready to play
How To Calculate Customer Acquisition Costs(CAC) on Amazon
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.