How to Choose a Business Name That Grows With You | Branding Advice from Brad Flowers

Choosing the right name for your service-based business is more than a creative decision—it’s a strategic move that can shape your growth, positioning, and long-term value.In this episode of The Making of Me podcast, branding agency founder and author Brad Flowers joins host Aro Benaiah to break down what truly makes a strong, scalable business name. Brad shares expert insights on naming with intention, avoiding common branding mistakes, and creating names that support expansion, storytelling, and intellectual property.In this conversation, you’ll learn:What separates a good business name from a great oneHow to name your business with future growth in mindWhy clarity beats cleverness in brandingHow a strong name supports marketing, trust, and differentiationWhen it’s time to rebrand—and how to do it wiselyWhether you’re starting a new business or thinking about renaming an existing one, this episode offers practical guidance to help you build a brand that lasts.🔗 Learn more about Brad’s agency:👉 Bullhorn Creative📘 Check out his book, The Naming Book:👉 thenamingbook.com👍 Don’t forget to like, subscribe, and share if you’re building a business with purpose.#Branding #BusinessNaming #Entrepreneurship #PersonalBrand #MakingOfMePodcastI can also make a pinned comment version with both links to drive clicks and engagement, if you want. Do you want me to do that next?