How to Choose the Right Marketing Channels & Drive Enrollments | Live Q&A | EP 75

In this video, I host a live Q&A session with franchise owners across the Little Boomers Basketball network.Franchisees ask practical questions around marketing performance, including which channels are actually working, how to evaluate results, and how to avoid relying on assumptions when making marketing decisions.We break down the importance of tracking where enrollments are coming from, understanding return on investment, and focusing on the channels that consistently generate results rather than spreading efforts too thin.We also discuss common challenges franchisees face when running ads, managing budgets, and improving conversion from leads into enrolled members. Clear guidance is provided on how to assess performance and make more informed decisions based on real data.Additionally, we touch on how better marketing decisions contribute to overall business growth, helping franchisees build more predictable and scalable enrollment systems.These sessions allow the network to stay aligned, address real operational concerns, and ensure each franchisee is confident in executing their marketing strategies.It’s a behind-the-scenes look at how franchise owners approach marketing, evaluate performance, and drive consistent enrollments.If you're a current or aspiring franchise owner, this session provides practical insights on choosing the right marketing channels and improving enrollment outcomes.Subscribe for more insights on franchising, business growth, and running a successful kids sports program.