How to Choose, Validate and Find Your Best Fit Customer

My first business failed because I never decided who I was selling to. I tried different offers, different tactics, different marketing. None of it worked. I ran out of clients, ran out of money and moved back in with my parents. When I built my second business around one specific customer, Christian organisations needing print, I sold it. When I applied the same thinking to Maverrik, I scaled it to $2 million. In this episode I walk you through: How to choose your best fit customer using your past clients and experience How to validate they actually have the problem you solve using Reddit and Answer the Public How to find them online in enough volume to build a real pipeline If your marketing isn't working, it usually traces back to this one thing. This episode shows you how to sort it out.