How To Connect With Your Customers Better: Tips for Storytelling and Unified Customer Experience

Welcome to Coffee with Closers, the show that brings you the best interviews with today's top sales and marketing leaders. It is my pleasure to welcome Zack Wenthe, CDP Evangelist at Treasure Data. Zack is a top-tier marketer and strategist passionate about helping companies break down silos and operate more efficiently in order to develop a true understanding of their customers. In this episode, we talk about his journey and experience as a marketer, the role of evangelists in a growing business, and how brands need to adapt to changes in customer touchpoints. Zack will also explain how storytelling can help businesses connect with customers as well as why inaction has a cost for sales and marketing. Tune in to learn more about unified customer experiences, privacy concerns in a marketer’s job, and Treasure Data’s best demand generation strategies. ------------------------------------------------------------------------------------------------------------------------------- ►Find Zack Wenthe on LinkedIn https://www.linkedin.com/in/zackwenthe/ ►Visit Treasure Data at https://www.treasuredata.com/ -------------------------------------------------------------------------------------------------------------------------------