How to Convince Creators to Make UGC That Feels Authentic (Not Like Ads)

from Get Hyped Influencer Marketing Podcast · host mtjohnston42

Traditional influencer content often feels like… an ad.UGC, when done right, feels spontaneous, customer-first, and authentic.Matt Johnston’s advice for brands:✅ Don’t script creators.✅ Encourage them to act “spontaneous.”✅ Frame content from the customer perspective.✅ Avoid the hard “sponsored segment” vibe.Real stories > polished ad reads.

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This episode was published on August 27, 2025.

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