How To Create a Marketing Persona for the CTO

from B2B Lead Gen Podcast · host Eric Schwartzman

If you want to market new technology products B2Bs you need to engage the CTO. Marketing to the CTO requires an understanding of who they are and what they do.  “A CTO is a sort of ombudsman for all parts of an organization’s technologies,” says Ty Roberts, who currently runs strategic partnerships at TIDAL, JAY…

Episode metadata supplied by the publisher feed · Published Apr 16, 2020

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How To Create a Marketing Persona for the CTO

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