How to Create a Marketing Plan that Actually Works for YOUR Law Firm with Carrie Flynn - 394

Send us Fan MailShownotes can be found at https://www.profitwithlaw.com/394.In this episode of the Profit with Law podcast, Moshe Amsel interviews Carrie Flynn, founder of Virtual Simplicity and fractional CMO and growth marketing consultant for law firms specializing in wills, trusts, estates, and probate. They discuss the importance of having a Chief Marketing Officer (CMO) in a law firm and when it is appropriate to hire a fractional CMO. Carrie shares insights on marketing strategies, relationship marketing, customer advocacy, and the role of SEO in a marketing strategy. She also provides tips on managing marketing initiatives and evaluating performance.Chapters:00:00 Introduction to Carrie Flynn02:25 The Role of a Fractional CMO in Law Firms 11:16 The Right Time to Hire a Fractional CMO 14:35 What a CMO Does and Doesn’t Do 19:41 Determining the Best Marketing Opportunities 24:54 The Importance of Strategic Follow-ups and Communication 26:15 Creating a Referral Partnership or Program36:57 Creative Ways to Enhance Referrals42:50 The Role of SEO in Marketing47:31 The 90-day Focus Approach49:15 Avoiding the Multi-channel Marketing trap50:59 Setting and Tracking KPIs58:53 The Importance of Moving ForwardResources mentioned:Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program here. Connect with Carrie Flynn: Website | Instagram | LinkedInEpisode 334 - Grow Your Law Firm through Intentional and Strategic In-House Marketing with Cassidy LewisFiverrJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to [email protected] with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/