How to Create a Soul-Aligned Luxury Brand with Elva Li

How do you create a high-end, luxury brand that aligns with your soul? Luxury Branding Coach Elva Li joins us today to discuss exactly that. Elva is more than just a coach—she’s also a creative director and speaker. She helps female founders create a soul-aligned luxury brand so they can land high-end clients and increase their income and impact. During the episode, Elva shares why it’s so important to have an authentically aligned business and the steps necessary to create one. She also discusses the internal barriers most people face when building a luxury brand and how the work she does helps her clients overcome these obstacles so they can realize their true desires. On this episode of the Live. Love. Engage. podcast: Why Elva says her role as a Luxury Branding Coach is the perfect sweet spot for her. Why it’s important for your brand to be aligned with you. How Elva helps her clients overcome doubt and own their value. What business owners can accomplish when they dismiss their limiting beliefs. How Elva’s upbringing initially limited her own personal and professional growth. The importance of being able to look at your life from different perspectives. Why people tend to struggle to say what they want. The create aspects of Elva’s work she loves the most. Why taking action is crucial for luxury branding success. The two-sided approach Elva takes with her clients to help them master their branding. What Elva wishes she knew sooner and how she’s found peace with it. The offer Elva is looking forward to creating next. What she’s curious to know more about. The empowering challenge Elva wants to leave with the listener. Connect with Elva Li Elva Li’s website: https://www.elvali.com/ Quick Links: Join the Live. Love. Engage. Community Intuitive Business Coaching The Live. Love. Engage. Book Support the Podcast with BuyMeACoffee.com Enjoying what you're hearing on Live. Love. Engage.? Subscribe on Goodpods or your favorite podcast platform, and click here to leave a 5 STAR Review. You can also watch the conversation on YouTube. TRANSCRIPT You're listening to the live love engage podcast. on today's show how to create a high end luxury brand that aligns with your soul. Stay tuned. I am Gloria Grace Rand, founder of the love method and author of the number one, Amazon Best seller live love, engage how to stop doubting yourself and start being yourself. In this podcast, we share practical advice from a spiritual perspective on how to live fully love, deeply and engage authentically. So you can create a life and business with impact, influence and income. Welcome to live love, engage Namaste and welcome to another edition of live love, engage. And I am delighted to have a guest with us today who is coming to us all the way from the other side of the world. In fact, it's tomorrow where she is Because she is Elva Li and she is coming to us from Melbourne Australia. And I wanna welcome you first off, too. Live love, engage. Oh, thank you so much, Gloria. Thank you for having me today. I appreciate it because you are quite the powerhouse young woman and I, I love what you're doing in the world. So for those of you who want to know who are listening and watching today, let me, let me share a little bit about what Elva is up to in the world. She is a luxury branding coach, a creative director and speaker, and she helps female coaches and founders create a soul aligned luxury brand so that they can land high end clients and increase their influence income. And Impact. And she has appeared on been featured actually on the Australian business journal and has been seen on ABC, CBS, Fox and more. And now she's gracing us with her presence. And I would love to know… we're gonna get in. We're gonna really talk about how to create a soul aligned luxury brand. But I wanna just first start off with if you would to share with our listeners and viewers on YouTube a little bit about what got you interested in pursuing this particular line of work and, and type of coaching, to be able to really help, help women in particular creating that luxury brand. That's a great question. I think that is actually my sweet spot, but because I actually has 10 years of experience in business advisory and I'm have an eye for luxury branding. I always love brand styling and also I'm interpersonal development and has been trade and, NLP practitioner and a coach. So this area work is kind of like a sweet spot for me combined Not only what I'm good at,wWhat I really love to do, but also, the things that I can help people to, up level in their brand and attract high end clients. So I'm very grateful. I find this sweet spot. I will call it, but it's not always a simple journey to find what lights you up and also what you can help with others. I call it, the journey is always beautiful, but it's not always pretty sometimes up and downs and in your way to find what lights you up, what's your soul’s calling and what other people's want is a journey. I appreciate so much, but I grow a lot and I'm very grateful. I'm here today. Yeah. Yeah. I can relate to that as well, because it is, it is a journey and I like how you say that. It's, it's, it's beautiful, but it's not always pretty. That's a good way to put that. That's really cool. Why, you know, it was interesting cause I have, I have talked with other folks before who, who deal with, you know, really helping to attract like high, high level clients and, and, you know, high quality clients and that, and I know this is something that a lot of entrepreneurs and women in particular, especially when they're first starting out, sometimes it's, it's. It, they want to be able to help people. And yet at the same time they wanna grow their business. But finding, you know, that way to be able to attract high quality people is, can be challenging. So I like that you refer to this as actually a soul aligned luxury brand, not, not just, you know, a plain old ordinary luxury brand, but something that really connects with your inner work. So why is that so important? Because without alignment. It's just like, I can give you the most beautiful branding, most impactful message. But if it's not aligned with you, you feel like putting a mask of someone you are not, and you just can't live on brand every day. And people can feel, nowadays people buy brands because they can trust, relate and connect. But if you are not having a brand aligned with who you truly are, you can't really connect with the audience that way. So that high end brand is one part, but so alignment is really Important. And my work is all about helping women embody the luxury brand they are. And I always say luxury is not about Dior or Chanel. No. It's actually about standing your high worth and owning your lead and power to lead and inspire. Oh, yeah. I love that. Yeah. One of the things that I, I like to teach people about, and actually I wrote about my book is the importance of valuing your uniqueness. So, because that is so important because yeah, when you're trying to compare yourself to others or, or you feel that you have to emulate other business owners or how they're doing it, you’re right. That the, your potential clients can really sense that, and they're not going to necessarily resonate with you. You, you touched on something there that I, I think is important or, or maybe I, I wanna be able to expand, have you expand on it a little bit more though. Is, do you, let me phrase it this way, when you're working with a client, do you find that. Sometimes there's this feeling of imposter syndrome, maybe that they're not that they have trouble trying to be able to step into that high value. And, and how do you help if, if that's so, then how do you help them to really own that value? Yeah, that's such a great question. Actually. I would say. Almost 100% of my clients somehow will have that kind of doubt and imposter syndrome. And thinking to some extent they're not good enough for the work they're doing. So that's why I incorporate the inner work. That's what I call it, cuz my work has, three aspects. One is the inner work. It's about mindset and helping them embody the luxury brand and the queen they are and claiming their power. Then only after the inner work, we move on to the outer work. It's learn the strategy to position yourself as a luxury brand and also create the online presence that reflect the superstar you are. And the last stage is the higher work. It's about create a soul alignment and also co-create a universe and leave your legacy. So the three phases interact together because just as I mentioned in the beginning, if you are not embodying, if you are thinking, you are not good enough, if you are worried, what people will say. Once you put yourself out there, then all the outta work I give you makes no sense. So, the first stage I work with clients is really digging to their mindset. And is there any limiting beliefs they put on themselves? Cuz Personal brand to some extent is about you. By that same time, I always say, it's not about you. It's about your message. Once you put your message out there, some people will say yes, some people will say no and you need to be okay with that and be the leader to embody your work. And those who resonate with your message will continue the journey with you. And also it's about. Mindset about money, fame, because lots of clients were worried. Will, if I talking about I'm a luxury brand, will people judge me? If I starting to have the fame, what people will think of me? So that's all the mindset work we need to address in the beginning, because for example, money, money doesn't make you a good person or bad person it’s neutral. It actually amplify who you already are. If you have a beautiful soul,...