How To Create A Sport-Defining Film

Eric Lagerstrom recently released "Look For Things Where You Can Find Them" - a film that gave him the opportunity to share his perspective on triathlon outside the tape of a traditional race course. Not only did he achieve that, but he dramatically raised the bar for the entire endurance sports community. Eric Lagerstrom and Paula Findlay have been building a large community with That Triathlon Life (TTL) and this film was a project that Eric has been chasing for a while. We sat down for a conversation about the creation of the film, the audience reception, and what's next. Show Notes: Look For Things Where You Can Find Them (Film): https://www.youtube.com/watch?v=1nP5DPirgnE TTL: https://www.instagram.com/that.triathlonlife/ Lionel Sanders: https://www.instagram.com/lsanderstri/ Paula Findlay: https://www.instagram.com/paula_findlay/ Ötillö: https://otilloswimrun.com/ Extreme Triathlon: https://xtri-series.com/ Red Bull Solstice Sessions: https://www.redbull.com/us-en/triathlon-eric-lagerstrom-solstice-sessions Brand, Product, Content (BPC): Foreign Rider: https://www.foreignrider.com/ Foreign Rider TTL Collab: https://www.instagram.com/reel/DF5e3-DRDkk/ Yowamushi Pedal: https://www.youtube.com/watch?v=WpRDYrFpdTU Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia