How To Create Authentic Influence For Your Social Media Following, With guest Rene Rodriguez, EP 112

How To Create Authentic Influence For Your Social Media Following, With guest Rene Rodriguez Author and Social Media influencer Rene Rodriguez joins @jeffpfitzer on this week's episode of the #socialgenius podcast and guides us toward becoming more effective communicators, influencers, and content creators   Episode Highlights: Jeff introduces the guest Rene Rodriguez who is the author of Amplify Your Influence who uses his expertise in the field of neuroscience, body language to solve some of the toughest challenges in leadership, sales, and change. Rene talks about the first thing you need to do to start creating content, Understanding the Skill set of creating content. Jeff asks Rene what will be the best advice to the people who already are quitting before they continue. Rene shares that his first studio is his webcam and talks about how he started and his struggles in creating content. Learning from mistakes and the importance of consistency. Be the content, Create Authentic content. Rene said Everything can be a content just make sure there is a value point. Jeff asks Rene what will be your advice to a person who doesn't know how to edit anything and can’t afford to pay an editor. Rene shares there is a great app called CupCat that makes editing easier. Find editors in fiverr.com who can do $25 videos. Be Creative and Resourceful. Rene shares his thoughts about the assistance of AI in multiple formats. Concept of Ethos. What is the essence of who you are? Rene asks Jeff “who are you and what makes you unique?” Understanding the Ethos of your brand. Build your social media strategies with your Ethos. Something that is trending has nothing to do with you. “A thousand followers who believe on what you believe and love what you talk about is way more powerful than a hundred thousand people who don’t even know who you are” – Rene Rene shares the reason why he decided to start over with his social media. Rene talks about how to create your own Ethos. Understanding your ethos, origin story of that and leveraging that into what it means today and how to connect those dots into creating a story. Life's a stage. You need to strive for one to many, that’s when your business starts growing. Rene talks about the meaning of Influencer. Connect and learn more with Rene in Instagram Learnwithrene, Website meetrene.com/about Rene's message to listeners to continue to learn and grow, if you work hard during hard times the easy times will be incredibly beautiful.     Resources https://www.meetrene.com/about https://www.instagram.com/learnwithrene/ https://the-amplifii-podcast.captivate.fm/