How to Create Obsessed Customers for your E-commerce Brand with Kerrie Fitzgerald | Episode 38

Meet Kerrie Fitzgerald - she is a Marketing & visibility strategist that helps female entrepreneurs launch and scale the ecommerce store of their dreams. She is a published author and the host of top 100 marketing podcast - The Ecommerce Society Podcast.As a digital marketing expert, Kerrie helps e-commerce businesses create “wildly in demand” brands that their customers are obsessed with. Her unique framework stems in organic marketing that brings in consistent sales and traffic without focusing a dime on ads. After starting her first high-end pet e-commerce business, The Dapper Dog Box in 2016, she grew the business to multi 6 figures of revenue in two years without funding, staff or support and successfully sold the business in 2019. During that time she was featured in Buzzfeed, Forbes and Mariah Carey’s Christmas must haves gift guide. She is a proud boy & dog mom, hot sauce and coffee lover and is an east coast transplant living in Seattle.So settle in, grab a pen and paper (because you'll want to take notes and let's dive in!)In this episode, we discussed:What it means to create a brand with a cult-like followingThe importance of your unique story and brand positioningTips to create loyal, obsessed customersThe role that packaging plays in your visibilityAnd tips to increase your brand awareness effectivelyFollow & Connect With Kerrie Fitzgerald on Instagram: @kerrie.a.fitzgeraldCheck Out Her Website: kerriefitzgerald.comListen to Her Podcast: The Ecommerce Society PodcastGet a copy of her book ON PRE-ORDER, Customer ObsessionLOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching👇1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HEREFaire Growth👇1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]