How to Create Packaging Guidelines That Grow Brands | Ep 25

We speak with Logan Steinfeld, Staples' Manager of Product Design who oversees product development and packaging design to understand not only what packaging guidelines are for, but what they entail.  Logan's team recently launched a 300+ page set of packaging guidelines for Coastwide, a facilities solutions company under the Staples umbrella of brands.  Learn what's included in these 300 pages, why they are so important and why a brand would invest this much time and effort into such an in-depth document. Also learn what what are the critical points needed to be conveyed in all packaging guidelines for start-ups and Fortune 500's. Connect with Logan on LinkedIn: http://bit.ly/Logan_Steinfeld Learn more about Coastwide: https://www.coastwideprofessional.com And connect with Evelio Mattos: https://bit.ly/EvelioMattos