How to Create Pre-Launch Content Using Story-Based Marketing (feat. Hayley Rissler)

You built the thing. The course, the template, the membership, and the offer you know will help people. And then you announced it and... nothing. No buzz. No engagement. Just digital silence.Here's the thing most creative business owners miss: selling starts long before the cart opens. It starts with your pre-launch content. And in this episode, I'm sitting down with StoryBrand Certified Guide Hayley Rissler to talk about how to use story-based marketing to warm up your audience, position your offer, and make selling feel like a natural conversation instead of an awkward pitch. Hayley is the owner of CopyClick Studio, where she helps online business owners create marketing that looks good, feels good, and makes sales. She has been in the online business world since 2016, holds a bachelor's in marketing, became a StoryBrand Certified Guide in 2022, and has assisted creators with six-figure launches. She also grew up in a family-owned cookie shop, which honestly explains a lot about her warmth and her instinct for customer connection.Read the full blog post here: https://systemsandworkflowmagic.com/pre-launch-content-strategy-story-based-marketing/Connect with Hayley Rissler:📱 Instagram: @copyclick.co 💻 Website: https://copyclick.co/Connect with Me (Dolly DeLong Education)💻 Website 📱 Instagram 🎥 YouTubeThanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:✅ Sign up for weekly reminders + free resources here → Business Tools 🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on!pre-launch content strategy, story-based marketing for launches, StoryBrand for online business, how to create pre-launch content, launch content planning, pre-launch runway for creative business, storytelling in marketing, positioning your offer before a launch, how to warm up your audience, launch strategy for digital products, pre-launch email content, launch marketing for photographers, customer journey marketing, story-based selling, marketing systems for creative business owners, project management for launch planning, content marketing for course creators, pre-launch storytelling Hosted on Acast. See acast.com/privacy for more information.