How to Create Travel Marketing Champions

from Brand Champions · host Jeff Rosenblum and Jordan Berg

Most travel brands still think in “campaigns.” But today’s traveler is dreaming, planning, and researching all year long.In this episode of Brand Champions, Jeff Rosenblum and Jordan Berg do a deep dive on what actually works in travel and hospitality marketing — and why “always-on” content isn’t optional anymore. From Instagram folders to creator partnerships, content volume to data-powered creative briefs, this episode is a playbook for modern marketers trying to stay relevant in a social-first, research-heavy world.You’ll learn:Why seasonal campaigns are killing your performanceHow creator content drives full-funnel growthWhat Meta’s algorithm actually prioritizesThe data signals you need to build content that convertsIf you’re in travel, hospitality, or any high-consideration category — this one’s for you.

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This episode is 32 minutes long.

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This episode was published on May 20, 2025.

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