Brand Champions
by Jeff Rosenblum and Jordan Berg
Brand Champions gets to the root of how the best brands drive explosive growth. Hosted by best friends and agency founders, Jeff Rosenblum and Jordan Berg, this podcast follows their epic adventure from industry outsiders to advertising trailblazers. With a fresh take on blending data and creativity, they’re turning decades of experience into real, actionable takeaways.Brand Champions is a Questus Production.
Episodes
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How to Work with Small Creators
Jeff and Jordan build a keynote presentation in real time on this episode of Brand Champions. Jeff is preparing to open the Brand Creator Summit on November 18, and he turns to Jordan for advice. Together they explore why small creators deserve a bigger role in brand strategy. Their freewheeling...
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How to Make AI Not Suck
Is AI making marketing better – or just faster and cheaper? In this episode, Jeff and Jordan debate the growing flood of AI slop and how to use AI to make work that actually connects. From casting and voiceovers to the details that make a scene feel real, they explore why great storytelling still...
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The Power and Pitfalls of Creator Marketing, Part 2
Jeff and Jordan dive into why smaller creators are becoming such a powerful force in marketing – and how algorithms are changing the value of a massive following. They break down why authenticity beats automated influencer marketing, how creator content is reshaping traditional advertising, and...
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The Power and Pitfalls of Creator Marketing, Part 1
Jeff and Jordan dive into the explosive growth of creator marketing – and why brands can’t simply hire an influencer and expect results. They break down how smaller creators can outperform massive influencers, why paid media is critical to amplification, and what brands need to do to turn creator...
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Lessons from the NFL's Greatest Coach
How do challenger brands win? In today's episode of Brand Champions, Jeff discusses leadership and strategy lessons from the late, great Bill Walsh. Walsh was a legendary NFL coach. He helped the 49ers win five Super Bowls and wrote an incredible book on leadership, "The Score Takes Care of...
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Which Brands Won the US Open?
Jeff and Jordan are suckers for a great ad – and in this episode, they break down which brands won the US Open, from the campaigns that cut through to the moments that captured attention beyond the court. They explore what made these brands stand out, why some ads resonated more than others and...
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How Do You Turn Advertising Into A Growth Engine?
Jeff and Jordan kick off Season 2 by unpacking what it really takes to turn advertising into a growth engine. From the problem with short-term metrics to why relevance is the ultimate budget multiplier, they explore how brands can better understand unmet consumer needs and create content that…
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How Do You Turn Advertising Into A Growth Engine?
Jeff and Jordan kick off Season 2 by unpacking what it really takes to turn advertising into a growth engine. From the problem with short-term metrics to why relevance is the ultimate budget multiplier, they explore how brands can better understand unmet consumer needs and create content that…
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Will Your Next Big Idea Come From AI?
Jeff and Jordan break down the messy, magical process behind advertising’s biggest ideas—and how AI is changing the creative game. From cognitive dissonance to alpha waves, they unpack how true innovation comes from silence, routine, and intuition—not conference-room brainstorms. Jordan explains...
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How Credit Unions Win
We pull back the curtain on one of the most overlooked—and inspiring—industries in America: credit unions. Jeff and Jordan explore how these member-owned, not-for-profit institutions are quietly disrupting traditional banking: through trust, transparency, and empowerment. They discuss three...
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Can Apple Reinvent Sports, Streaming, and Itself?
Apple just bought exclusive Formula 1 rights and relaunched the Vision Pro—but what does that really mean? Jeff and Jordan break down Apple’s long game: a future where live sports, entertainment, and hardware merge into one seamless experience. From immersive Vision Pro sports broadcasts to the…
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AI Raises The Bar For All Creatives
AI is opening up an entirely new creative toolkit for advertisers—storyboarding, concepting, and generating hundreds of variations for rapid testing. In this week's Brand Champions, Jeff and Jordan go behind-the-scenes to show how AI is transforming the work that Questus does every day for…
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The ADHD Guide to AI
Artificial Intelligence will fundamentally change every industry around the globe. But we’re all suffering from a version of digitally-fueled ADHD, so how do we fully leverage these new tools? In a world where attention spans are shortening by the second, Jeff’s eternally restless brain has put…
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Hot Takes on Today's Hottest Campaigns
Great creative is built on great strategy. In this week's Brand Champions, we dissect the underlying strategies of the ads that are currently blowing our minds. Hosts Jeff Rosenblum and Jordan Berg analyze Nike's "Why Do It?" pivot with Tyler, the Creator; Ram's patriotic anthem with UFC's Dana...
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The Always-On Strategy to Win on Social
The heyday of the big seasonal campaign is over. To win today, brands must be “always-on”: in market 24-7, across all channels, with a constant stream of fresh creative. Brand Champions co-host Jordan Berg explains how the Meta algorithm prioritizes new content, which creates a better experience...
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What Great Brands Learn from Crappy Football Teams
In this episode of Brand Champions, Jeff Rosenblum uses his expertise as a devoted New York Jets fan to reveal powerful lessons about marketing. Jeff examines the Jets' 14-year playoff drought—a result of consistently ignoring the data—to show how brands can avoid similar pitfalls. He explains…
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The Promise vs. The Reality of AI
There’s a big misconception about AI: that it replaces human creativity. In this week’s episode of Brand Champions, Jeff and Jordan explore how AI actually amplifies creativity by sparking new ideas, sharpening insights, and elevating the creative process.
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Analytics Lessons From Legendary Coaches
In this episode of Brand Champions, Jeff reveals how two coaching legends—Joe Moglia and Vivek Ranadivé—transformed sports and made championships through analytics and fresh thinking. Jeff draws parallels between these wins and modern marketing challenges, exploring how brands can move beyond...
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The AI Race, Controversy Marketing, and the Creator Economy
The marketing landscape is evolving faster than ever, with AI reshaping our relationships, controversy driving consumer attention, and influencers claiming half of major brand budgets. In this episode of Brand Champions, Jeff and Jordan explore why American Eagle's recent campaign strategy worked...
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Lessons on Transparency from the Sports World
In this episode of Brand Champions, Jeff and Jordan break down the power of transparency in modern marketing, drawing lessons from some of the week’s biggest sports stories. From Scottie Scheffler’s humble PGA Championship win and Nike’s advertising response to the WNBA’s push for pay fairness,...
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How to Create a Winning Pitch
In this episode of Brand Champions, you'll discover exactly what it takes to deliver a winning pitch. Drawing from years of experience on both sides of the table, Jeff Rosenblum and Jordan Berg share their insights into what makes a presentation truly effective. You'll learn how to immediately…
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Monthly Mailbag: Building Great Brands and Mastering AI
In this Brand Champions mailbag episode, Jeff Rosenblum answers your biggest questions—from building courageous brands to the future of AI in advertising.Jeff dives deep into what really drives exponential growth for modern brands: courage, creativity, and content that actually serves your...
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Winning in the Purchase Journey
In this special episode of Brand Champions, we’ve pulled together the greatest hits from Q1—no fluff, just the most valuable insights and standout moments. From building brand champions to winning in the mid-funnel and using journey mapping to unlock consumer-driven strategies, these are the...
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Marketing That Cuts Through the Spam
In this episode of Brand Champions, Jeff Rosenblum and Jordan Berg discuss the explosion of AI-generated spam, what it means for brands, and how marketers can stand out in an era of endless noise. From hyper-personalized influencer content to host-read ads, they explore what actually breaks…
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Why Do Indie Agencies Have Better Morale Than Holding Companies?
Nearly half of holding company agency employees want out, with only 32% reporting positive morale compared to a majority at independent agencies. In this Brand Champions episode, advertising agency founders Jeff Rosenblum and Jordan dive into new research that reveals a stark employee morale gap...
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Winning In The Consideration Economy
In this episode of Brand Champions, Jeff and Jordan break down the small moves that build big brand love. They unpack what it means to win in the consideration economy — where a single campaign isn’t enough, and trust is built one touchpoint at a time. From Chewy’s flowers to GANT’s New York…
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Brands Winning and Losing in the News
In this episode of Brand Champions, Jeff and Jordan unpack the latest advertising headlines to explore which brands are winning and which are falling behind. From Jaguar cutting ties with their agency to HBO reversing its Max rebrand, and major holding company mergers reshaping the landscape…
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How to Create Travel Marketing Champions
Most travel brands still think in “campaigns.” But today’s traveler is dreaming, planning, and researching all year long. In this episode of Brand Champions, Jeff Rosenblum and Jordan Berg do a deep dive on what actually works in travel and hospitality marketing — and why “always-on” content…
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Why Most Brand Campaigns Fail (And What DTC Brands Get Right)
Legacy brands keep trying to win with expensive, once-a-year campaigns—and it’s not working. In this episode of Brand Champions, Jeff and Jordan break down why 85% of ads are ignored, why mid-funnel content is where the real leverage lives, and how direct-to-consumer brands are beating the…
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AI Has Changed Marketing Forever: What Scares Us (and What Brands Must Do Next)
AI isn’t coming for marketing. It’s already here — and it’s changing everything. In this episode, Jeff and Jordan dive deep into how AI is reshaping marketing and creative work in real time: Why AI avatars are about to disrupt production (and how smart brands will use them) How new AI tools like...
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Sh*t They Don’t Teach You at Harvard (Mailbag Edition)
Welcome to another no-BS Mailbag episode of Brand Champions—aka “Sh*t They Don’t Teach You at Harvard”. In this solo Q+A, Jeff Rosenblum takes on big career questions with real, hard-earned lessons from the trenches. No theory. No ivory tower nonsense. Just tactical advice from someone who built...
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Marketing Lessons From The Masters
In this episode of Brand Champions, Jeff and Jordan break down the marketing playbook behind golf's most prestigious tournament, The Masters. Augusta National built its legendary brand on one powerful principle: Everything is important. From their limited commercials and strategic partnerships to...
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The Massive Opportunity To Improve Financial Service Marketing
Financial brands love TV spots and white papers. But here’s the problem: neither of those show up where the real decisions get made. In this episode of Brand Champions, Jeff Rosenblum and Jordan Berg expose the biggest blind spot in financial services marketing—the mid-funnel—and explain how to...
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How Great Brands Tell Better Stories (Without Saying Too Much)
Do customers really have the attention span of a goldfish? Or is your content just boring? In this episode of Brand Champions, Jeff and Jordan break down how today’s most beloved brands—like Yeti, Rivian, and G/Fore—are winning not by saying more, but by saying less. They explore: ✅ Why long-form...
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Monthly Mailbag: What is a Brand Champion?
What makes a brand champion? Are Super Bowl ads worth it? Is traditional advertising dying? In this special Mailbag episode of Brand Champions, Jeff Rosenblum answers 7 big questions from listeners, tackling everything from word-of-mouth marketing to the future of advertising. Topics covered: ✅...
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Why Most Marketing Funnels Are Broken—And How to Fix Them
In this episode of Brand Champions, hosts Jeff and Jordan explore how journey maps help brands drive exponential growth by understanding the entire consumer decision-making process. They discuss why traditional marketing funnels fall short, how to create effective journey maps, and the importance...
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Episode 1: Welcome To Brand Champions, with Jeff Rosenblum and Jordan Berg
Brand Champions reveals how top brands drive exponential growth. Hosted by lifelong best friends, Jeff Rosenblum and Jordan Berg, this podcast follows their journey from outsiders with no advertising experience to industry leaders. With a bold vision for blending data and creativity to deliver…
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About this show
Brand Champions gets to the root of how the best brands drive explosive growth. Hosted by best friends and agency founders, Jeff Rosenblum and Jordan Berg, this podcast follows their epic adventure from industry outsiders to advertising trailblazers. With a fresh take on blending data and creativity, they’re turning decades of experience into real, actionable takeaways.Brand Champions is a Questus Production.
Hosted by
Jeff Rosenblum and Jordan Berg