How to Create Value as a PMM

This podcast episode centers around the challenges faced by product marketing managers in conducting their jobs and ensuring their roles are correctly understood in their respective organizations.

Our three co-hosts share personal experiences and frustrations, highlighting issues such as being undervalued in strategic processes, difficulty in role definition, job insecurity, and the need for having a centralized decision-maker in positioning and messaging.

They discuss the growing specializations in product marketing and highlight the urgency for product marketers to align their interests and job expectations with these evolving roles. Our co-hosts also highlight the upcoming ‘product marketing superstar’ guests who’ll be in later episodes to share their experience and expertise in being rockstar PMMs.

Sections:

0:00 How to fortify the value as a PMM in your org when you’re at your wits end.

00:28 Why prior experience matters to how you view product marketing

01:33 Why we wanted to create this podcast, in the first place.

03:15 Learning from PMMs, a few steps ahead of you.

05:05 Future of PMM and sense of belonging in your career today

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