How to Curate Content That Prospects / Candidates Actually Trust - Ep 210

QUESTION: How do I curate valuable content that builds trust for prospects & candidates?This episode answers an audience question.00:00 Welcome and Audience Question00:15 VIP Email List Workflow02:00 Trust Building Basics03:14 Prospect Content Strategy03:46 LinkedIn vs YouTube Monetization07:06 Content for Candidates08:31 Organizing Past Episodes09:32 Podcast Episodes to Reference15:12 Turning Podcasts Into Blogs16:02 Blogs and Masterclass Ideas18:41 Testimonials and Social Proof19:24 Wrap Up and Next StepsPodcast Episodes Referenced:191: AI Can’t Do This: Answer Your LinkedIn Questions buzzsprout.com/2162051/episodes/18198338  184: How Speaking Can Help You Showcase Your Business and Expertise. buzzsprout.com/2162051/episodes/17940730182: This Week’s LinkedIn Questions: How to Get a Bigger Slice of the LinkedIn Pie. buzzsprout.com/2162051/episodes/17874958163: Tips for Posting on Your LinkedIn Company Page. buzzsprout.com/2162051/episodes/17148531132: Trifecta Talks (with Michelle B. Griffin and Michelle J. Raymond) buzzsprout.com/2162051/episodes/15914620118: SEO Tips for Entrepreneurs (with Rachel Lindteigen) buzzsprout.com/2162051/episodes/15465378110: How to use FAQs as content featuring a question buzzsprout.com/2162051/episodes/15400028Blogs Referenced:AI Can’t Do This: Answer Your LinkedIn Questions mellermarketing.com/blog/why-brenda-meller-is-better-than-chatGPT-at-answering-linkedin-questionsReminding People What You Do Is Good Marketing mellermarketing.com/blog/reminding-people-what-you-do-is-good-marketingAmazing Virtual Marketing Masterclasses to Supercharge Your Business mellermarketing.com/blog/amazing-virtual-marketing-masterclasses-marketing-with-mellerBlog on LinkedIn: Why Bother? mellermarketing.com/blog/blog-on-linkedin-why-botherWanna Grow Your Business? Ask Your Clients for Testimonials mellermarketing.com/blog/leverage-raving-customers-to-find-more-customersJoin my VIP Email List: mellermarketing.com/subscribeSupport the show**************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)