How to Curate Content That Prospects / Candidates Actually Trust - Ep 210

QUESTION: How do I curate valuable content that builds trust for prospects & candidates? This episode answers an audience question. 00:00 Welcome and Audience Question 00:15 VIP Email List Workflow 02:00 Trust Building Basics 03:14 Prospect Content Strategy 03:46 LinkedIn vs YouTube Monetization 07:06 Content for Candidates 08:31 Organizing Past Episodes 09:32 Podcast Episodes to Reference 15:12 Turning Podcasts Into Blogs 16:02 Blogs and Masterclass Ideas 18:41 Testimonials and Social Proof 19:24 Wrap Up and Next Steps Podcast Episodes Referenced: 191: AI Can’t Do This: Answer Your LinkedIn Questions buzzsprout.com/2162051/episodes/18198338 184: How Speaking Can Help You Showcase Your Business and Expertise. buzzsprout.com/2162051/episodes/17940730 182: This Week’s LinkedIn Questions: How to Get a Bigger Slice of the LinkedIn Pie. buzzsprout.com/2162051/episodes/17874958 163: Tips for Posting on Your LinkedIn Company Page. buzzsprout.com/2162051/episodes/17148531 132: Trifecta Talks (with Michelle B. Griffin and Michelle J. Raymond) buzzsprout.com/2162051/episodes/15914620 118: SEO Tips for Entrepreneurs (with Rachel Lindteigen) buzzsprout.com/2162051/episodes/15465378 110: How to use FAQs as content featuring a question buzzsprout.com/2162051/episodes/15400028 Blogs Referenced: AI Can’t Do This: Answer Your LinkedIn Questions mellermarketing.com/blog/why-brenda-meller-is-better-than-chatGPT-at-answering-linkedin-questions Reminding People What You Do Is Good Marketing mellermarketing.com/blog/reminding-people-what-you-do-is-good-marketing Amazing Virtual Marketing Masterclasses to Supercharge Your Business mellermarketing.com/blog/amazing-virtual-marketing-masterclasses-marketing-with-meller Blog on LinkedIn: Why Bother? mellermarketing.com/blog/blog-on-linkedin-why-bother Wanna Grow Your Business? Ask Your Clients for Testimonials mellermarketing.com/blog/leverage-raving-customers-to-find-more-customers Join my VIP Email List: mellermarketing.com/subscribe Support the show ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)