How to Decide If You Should Double Down or Diversify With a Second Business

An episode of the Female Founder World podcast titled "How to Decide If You Should Double Down or Diversify With a Second Business" was published on August 18, 2025 and runs 27 minutes.

August 18, 2025 ·27m · Female Founder World

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Summary

Elvie Fine founder Christine Bartolillo is on the Female Founder World show with Jasmine Garnsworthy. Christine opened her own salon after working as a hairdresser for decades. Then, after working with a jeweller to update her engagement ring fell in love with the jewellery space. She took classes to learn all aspects of creating fine jewelry and starting taking on clients. Now, in one year since launching her jewelry business, Christine is opening up her own studio space, and running both businesses. In this episode, Christine chats about how she capitalized both businesses, how she's looking at employees and growth, and how she' been able to "un-gatekeep" a very gatekept industry. LINKS Get the Female Founder World resource roundup ⁠https://femalefounderworld.beehiiv.com⁠ Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Christine's business: https://www.elviefine.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode Description

Elvie Fine founder Christine Bartolillo is on the Female Founder World show with Jasmine Garnsworthy. Christine opened her own salon after working as a hairdresser for decades. Then, after working with a jeweller to update her engagement ring fell in love with the jewellery space. She took classes to learn all aspects of creating fine jewelry and starting taking on clients. Now, in one year since launching her jewelry business, Christine is opening up her own studio space, and running both businesses. In this episode, Christine chats about how she capitalized both businesses, how she's looking at employees and growth, and how she' been able to "un-gatekeep" a very gatekept industry. LINKS Get the Female Founder World resource roundup ⁠https://femalefounderworld.beehiiv.com⁠ Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Christine's business: https://www.elviefine.com Learn more about your ad choices. Visit megaphone.fm/adchoices

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