How to deliver outcome-based metrics as a PMM orchestrator w/ Chanel Chambers

We’re kicking off season 4 with Chanel Chambers, VP of Marketing at Lakeside Software. As a product marketing leader and past music teacher, she’s joining us to break down the role of product marketing, why it's central to a business’s success, and how PMMs can increase their influence. From jazz improvisation to AI-driven business strategies, Chanel shares fresh insights on how product marketers can start treating their role with a business holistic approach and how to create credibility internally AND externally. We’re talked about:🔹 Why product marketers sit at the center of the entire marketing mix🔹 How PMMs can transition from order takers to strategic influencers🔹 The “Land, Expand, Retain” framework every PMM needs to master🔹 What jazz musicians and product marketers have in common🔹 How to build credibility and navigate internal conflicts with confidence🔹 Why business fluency is the key to PMM influence (hint: know your numbers!)🔹 The difference between activities vs. outcomes—and why PMMs should focus on the latter🔹 Why AI isn’t changing what businesses need, just how they get there🔹 The biggest mistake PMMs make when presenting ICP and personasListen now to get a fresh perspective on how to elevate your role and make a real impact as a PMM! 🎧Timespan:00:00 Introduction and Host Introductions00:55 Special Guest Introduction: Chanel Chambers02:36 Are Product Marketers Actually Marketers?03:33 The Role of Product Marketing in Business09:52 Frameworks and Problem-Solving in Product Marketing16:03 Outcome-Based Metrics vs. Activity-Based Metrics18:37 Navigating Organizational Goals and Stakeholders23:04 Understanding the Role of Personas24:24 The Importance of Insights Over Reports25:50 Practicing Influence as a PMM26:33 Curiosity and Ambiguity in PMM34:38 Navigating Internal Conflicts39:47 Final Thoughts and FarewellShow Notes:Chanel LinkedInHosted on Ausha. See ausha.co/privacy-policy for more information.