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EPISODE · Mar 1, 2022 · 24 MIN

How to Design Your Offer Ladder

from Digital Marketing Made Easy · host Dawn McGruer FRSA FCIM

In this episode, we are going to look at how I designed my offer ladder. When we look at offer ladders, it's one of those topics that in business, I get asked a lot about. When you're starting out, when you're in a growth period, when you're scaling, how do you know that you've got the right balance of product services that are going to really get the growth in your business?One thing that often goes wrong is that people want to offer so much at the front end for free that people get so immersed in the freebies that it becomes a longer cycle to actually get someone to commit and to buy.Here are the highlights:(01:22) We look at the different stages of where people are in their lives and careers(05:01) We created seven steps to digital marketing success(18:06) We offer luxury retreats (20:02) When you build your offer ladder build in incentives Connect with Dawn:Visit our Website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group - Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter- https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/

What this episode covers

In this episode, we are going to look at how I designed my offer ladder. When we look at offer ladders, it's one of those topics that in business, I get asked a lot about. When you're starting out, when you're in a growth period, when you're scaling, how do you know that you've got the right balance of product services that are going to really get the growth in your business?One thing that often goes wrong is that people want to offer so much at the front end for free that people get so immersed in the freebies that it becomes a longer cycle to actually get someone to commit and to buy.Here are the highlights:(01:22) We look at the different stages of where people are in their lives and careers(05:01) We created seven steps to digital marketing success(18:06) We offer luxury retreats (20:02) When you build your offer ladder build in incentives Connect with Dawn:Visit our Website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group - Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter- https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/

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How long is this episode of Digital Marketing Made Easy?

This episode is 24 minutes long.

When was this Digital Marketing Made Easy episode published?

This episode was published on March 1, 2022.

What is this episode about?

In this episode, we are going to look at how I designed my offer ladder. When we look at offer ladders, it's one of those topics that in business, I get asked a lot about. When you're starting out, when you're in a growth period, when you're...

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