How To Develop Effective Brand Messaging with Daisy McCarty

Episode 2 of the Corporate Caffeine with Dacia Coffey podcast, hosted by Thomas Paul, titled "How To Develop Effective Brand Messaging with Daisy McCarty" was published on November 24, 2021 and runs 50 minutes.

November 24, 2021 ·50m · Corporate Caffeine with Dacia Coffey

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Summary

Welcome to a new episode of Corporate Caffeine! Today, our host Dacia is joined by CMO and marketing expert, Daisy McCarty. Daisy has over 10 years of experience in B2B marketing, with a focus on brand messaging and development. She’s also a LinkedIn expert and helps clients gain a deeper understanding of their customer base. In today’s episode, they discuss: - What’s changed in marketing recently? - Marketing strategies: are you pivoting or flailing? - Why does marketing often get ignored? - Daisy’s background and expertise in SaaS - How to avoid sounding like your competition - How to write copy that actually connects with your customers - Common mistakes in B2B marketing - Why buyer personas need to be specific - What is the role of active listening in marketing? - The benefits of bringing in someone outside of the company - Common mistakes businesses make in marketing - LinkedIn best practices

Episode Description

Welcome to a new episode of Corporate Caffeine!

Today, our host Dacia is joined by CMO and marketing expert, Daisy McCarty. Daisy has over 10 years of experience in B2B marketing, with a focus on brand messaging and development. She’s also a LinkedIn expert and helps clients gain a deeper understanding of their customer base.

In today’s episode, they discuss:

- What’s changed in marketing recently?

- Marketing strategies: are you pivoting or flailing?

- Why does marketing often get ignored?

- Daisy’s background and expertise in SaaS

- How to avoid sounding like your competition

- How to write copy that actually connects with your customers

- Common mistakes in B2B marketing

- Why buyer personas need to be specific

- What is the role of active listening in marketing?

- The benefits of bringing in someone outside of the company

- Common mistakes businesses make in marketing