How to Differentiate a Professional Services Firm Through Storytelling With Jeremy Sturt

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Most firms compete by offering similar expertise. Jeremy chose a different path. For more than 24 years, Just Add Water has combined theatre, storytelling, neuroscience, and experiential learning to help organisations improve leadership, culture, and collaboration. Rather than delivering traditional training, Jeremy's team designs experiences that create lasting behavioural change, helping clients tackle complex transformation challenges in ways that stick. In this conversation, we explore how developing a distinctive point of view, building long-term client relationships, and continually evolving with changing business needs has allowed Just Add Water to remain relevant for over two decades. We also discuss leadership in the age of AI, why human skills are becoming more valuable, and what every professional services leader can learn about standing out in a crowded market. Proposed Interview Structure:1. What got you into consulting, and how did your background in theatre and live performance shape the way you built Just Add Water? 2. What specific problem are you helping your clients solve, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and who usually holds the decision to bring Just Add Water into an organisation? 4. How do new clients typically discover your firm, and what has worked best over the years to consistently generate new business? Current Acquisition Channels: Referral, Content, Podcast (hosting), Speaking engagements Sub Question: You also host The Being Human Podcast. What role do you think podcasts can play as a marketing channel for professional services firms? 5. Your work is very different from traditional consulting or leadership training. How do you guide prospective clients from an initial conversation to confidently investing in your approach? 6. Many of your clients have stayed with Just Add Water for years. What do you do to build trust, retain clients, and create relationships that continue to generate new engagements over time? 7. After building Just Add Water for more than two decades, where do you find yourself most challenged today as the founder of a professional services firm, if at all? 8. Looking ahead, where do you see the biggest opportunities for leadership development and organisational transformation over the next few years? **********************************************************Know more about Jeremy SturtWebsite Link: http://www.sojustaddwater.com/ Connect with Jeremy Sturt on LinkedInLinkedIn link: https://www.linkedin.com/in/jeremysturt/ Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/