How to discover the perfect email system for you and your business

In today’s episode of the podcast, I talk you through some of the different email systems out there. I tell you all about the ones I have had experience with and some pros and cons of each. KEY TAKEAWAYS COVERED IN THE PODCAST There are so many email systems out there – it can be hard to find one that suits you!Email systems allow you to send a large number of emails to your target customers.You shouldn’t be sending marketing campaigns via email from your own email address – there should be an ‘unsubscribe’ button.You may need a different email system at different stages of your business.Mailchimp has been around a long time – it hasn’t moved fast enough compared to some of the newer systems.Mailerlite is a great alternative to Mailchimp – it allows you to create landing pages and automations easily. Plans start at $10.Drip starts at $19 per month and is owned by LeadPages.ConvertKit charges extra for automation.ActiveCampaign have a light version that is $9 per month but you don’t get landing pages with this.Flodesk is lovely and has beautiful email templates – get a free 30 day trial without putting your card details in – it is only $38 per month and never goes up.Infusion soft is great but very techy!Kajabi lets you do everything – you can build a website, courses, products etc as well as email marketing, landing pages and automations. Price starts from $149 per month. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… If you are just starting out MailerLite is perfect – if you want to do a bit more Active Campaign or Convert Kit – if you want to go all in Kajabi is for you! HIGHLIGHTS YOU SIMPLY CAN’T MISS What is an email system? 03:27Low cost email systems 06:02Next level email systems 11:58What email system I use 17:40 LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Follow me along course – Build My List – Starts on the 6th July!Mailer LiteConvert KitActive CampaignDripFlodeskInfusion Soft (Now Keap)Kajabi Transcript BelowHello, and welcome to this week's episode of the podcast. As ever I am your host Teresa Heath-Wareing. How are you doing? I hope you have had a nice weekend if you're listening to this on Monday or next week or Wednesday or just generally having a nice life. So this week, what am I going to tell you about before I get started? Tomorrow on Tuesday, the, I'm gonna check on my diary now, excuse me, a second. Let's go to the day on Tuesday, the 29th of June, which by the way, happens to be my wedding anniversary. I am opening the cart to Build My List. So I want to just briefly tell you about Build My List. And then actually today, this is all about email systems and things. So telling you how you know whether you're on the right one, or if you're picking one, I can tell you which one might be good for you. So Build My List is a follow me along course. It's changed its format slightly. Uh, whereas before I used to teach the lesson live and then do the Q and A straight afterwards, and I used to do it in 10 days, I've tweaked it. When you do things real, you realize. Yeah, that's cool. But actually I think maybe we need to make some tweaks. It's now actually over a three week period rather than 10 days, because it's quite intense. And therefore, I think giving you a bit of breathing space between is great. So every Tuesday and every Thursday for three weeks, you'll get a lesson sent you in the morning. And then in the afternoon you get on a live call with me. I walked through the steps. I help you out. I answer your questions. I'm generally help you get to that step. So that's happening and it starts next. Um, I'm going to say next week. Yeah, it is next week when you're listening to this, uh, the first lesson starts on Tuesday, the 6th of July. So if you want to join me for Build My List, go to teresaheathwareing.com/buildmylist. Like I said, it's a three week course. And then after those three weeks, you'll have your emails built. Hooraay! Amazing. Um, and I go on and on and on all the time, by the way, you should have an email list and I won't bore you again. So go check that out. If you want to join me otherwise, I don't know what I'm opening it again, because I have got to redo my second half of the year planning, which I'll be doing soon. So, okay. Let's talk about today's episode. Today's episode I'm going to talk you through some of the different email systems that are out there because you know what systems are hard, right? It's like when someone says, you know, who's got a scheduler they can use or, you know, what's a good scheduler. There are so many systems out there. And I think it comes down to a lot of preference in terms of what you like and what you don't like. Some things I've started off thinking, I don't know if I'm going to get used to this and then I've really loved it. And I've been glad that I use it. But other things I've tried and I thought, Nope, not for me. So first off thing you'd need to know is there's millions of them out there. And want talk about my email system, I'm going to go right back to basics just for a moment. What is an email system? When you're sending emails to your customers, you can't send them from your normal email. So if you have a Gmail account, even if you have an email that has your domain name like mine, [email protected] I can't send bulk emails. And when I say bulk, I don't mean hundreds of thousands. You know, regularly a large number or a fat number of people. I mean, even if I was still in 20 people, I still wouldn't. And in fact, you still shouldn't use that because you should always have an unsubscribe button on a marketing email. So if you're currently sending your emails from a Gmail account or an outlook or something like that to your customers as a marketing campaign thing, then you definitely gonna want to listen up because you really do need to send it from a system and need to send it from one of these systems. Because like I said, it has the unsubscribe. But also the reason you have a system is so it does things automatically. So for instance, you can have a form on your website that someone fills in the minute they filled it in, they get added to your system and then they get automatically sent the email. So you really, really, really need one. So today I'm going to talk through the ones that I teach and the ones that I have experienced with. Now, I've already said there are a million of them out there and you'll probably you know, you might be sat here listening to this thinking, oh, what about such and such? You didn't say about that one. The ones I'm talking about, the ones that I've had some experience with the ones that I like. You know, if you use something different and you're loving it, then don't feel the need to move. It's just a few, I just want to go through it and give you a different idea of the things that I suggest, but also what I suggest to each stage. Because I have used many different email systems and moving from one to another to another is a nightmare once you have a lot of stuff set up. So that's why I want to talk you through it. Okay. So we're going to start right at kind of like the bottom as it were. So you either have a small email list or you have no email list and you're starting right from scratch. And what often is key at this point is not spending money because at this point, because your list isn't very big, your business, probably isn't very big potentially, and you might not have the money. If you have, I've got some great options for you, but you might want to start on a low budget one to begin with. Now, it doesn't mean there terrible. Now one of them is terrible, but it doesn't mean there terrible. It just means the functionality is a little bit different or it doesn't do quite as much as some of the others do. And some people stay on, on some of the, what I'm classing as lower cost ones forever and are very happy with them. Low cost email systems But again, I'll talk you through kind of why and where you would move up. So the first I'm going to talk about our MailerLite and MailChimp. Let's start with our friend MailChimp, now, most people know MailChimp, lots of people use MailChimp. MailChimp has been around for a long, long time. And they were like one of the first email systems I remember using, I think, what was that one called? Can't remember. Anyway, there was nothing use of it, really old. So MailChimp has been around ages. Now when MailChimp started, it was just a place to send out emails and it made them look nice. And it had a nice builder. When I say builder, I mean, you know, put your pictures in and put your texts in and it was fairly easy to use. But the problem...