How to do a complete rebrand RIGHT + Production Travel! Meet Molly.

Join us as we pick the brain of Molly Williams, a 10-year travel industry veteran who specializes in bringing some of your favorite bands around the world. That’s right, her 6-woman remote team found a niche in entertainment/production travel! While production travel isn’t for everyone, Molly’s lessons apply to any agency moving large groups around.And during that awful pandemic, Molly had an epiphany. She could either walk away or go all in and refresh her company. If you’ve considered a rebrand, Molly’s agency is one that’s done an amazing job. She worked with a pricing strategist to find out what fees she should charge and where. She worked with a copy writer to narrow down exactly the value she provided and what clients could expect working with her. She worked with a branding agency to turn her vision of her newly renamed agency, The Optimists Travel, into a reality.For those that are looking for some ways to build corporate responsibility into your agency’s DNA, we’ve also got some inspiration for you on that front too! ****** Transcript + Show Notes: https://har.news/tac21 ******Special thanks to Uniworld River Cruises for sponsoring this episode.

What this episode covers

Join us as we pick the brain of Molly Williams, a 10-year travel industry veteran who specializes in bringing some of your favorite bands around the world. That’s right, her 6-woman remote team found a niche in entertainment/production travel! While production travel isn’t for everyone, Molly’s lessons apply to any agency moving large groups around. And during that awful pandemic, Molly had an epiphany. She could either walk away or go all in and refresh her company. If you’ve considered a rebrand, Molly’s agency is one that’s done an amazing job. She worked with a pricing strategist to find out what fees she should charge and where. She worked with a copy writer to narrow down exactly the value she provided and what clients could expect working with her. She worked with a branding agency to turn her vision of her newly renamed agency, The Optimists Travel, into a reality. For those that are looking for some ways to build corporate responsibility into your agency’s DNA, we’ve also got some inspiration for you on that front too! ****** Transcript + Show Notes: https://har.news/tac21 ****** Special thanks to Uniworld River Cruises for sponsoring this episode.

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This episode was published on December 14, 2021.

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