How to do your own PR to grow your business with Gloria Chou

Today’s episode of the podcast is an interview with Gloria Chou who is a small business PR expert and coach to 10k+ entrepreneurs worldwide. Gloria teaches early-stage founders how to "hack their own PR" with her proprietary 3-step CPR Pitching Method™, one that’s helped thousands of small businesses get over a combined 1 Billion organic views in top tier outlets such as the New York Times, Vogue, Fast Company, Forbes and more. We talk all about how to do your own PR for your small business with practical tips you can do in order to get more coverage for your business.   KEY TAKEAWAYS COVERED IN THE PODCAST   You can’t just keep feeding the beast of ads – you need to reach your audience in other ways! The biggest myth is that there is a certain type of company that is and isn’t ready for PR PR is a great way to build credibility for your business PR is a tool just like social media It takes 25 touch points from when a customer first becomes aware of you and gets to know your brand to actually buying from you – PR shrinks this down to 3! There are different tiers of PR – local/low, medium and top. Ask yourself – is your perfect customer going to read it? You want to be in the places they are going to be. Any type of business can create a story/angle! You need to step away from your product – you are not selling to the reporter. The CPR Pitching Method™ by Gloria Chou Credibility – One sentence on why you are in a position to pitch – talk about your experience Point of view – Three things you have learnt helping your customers overcome their problem Relevance – The most important part! Why is it relevant right now? Is it something about your industry, the world or season? Make it as easy as possible to cut through all the emails they will be receiving – use bullet points Your pitch needs to be strong and confident – they need to think you are an expert and have a point of view! Can you make predictions on where things are going in your industry? Install Google News Alerts – this will give you all the articles about your key words. You can then copy the journalist contacts over Sign up for HARO which connects journalists seeking expertise Search #journorequest on Twitter for opportunities Everything you want is on the other side of the send button! It’s not just about awards and accolades, you need to be a real human as well.   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   Every business no matter how big or small can use PR!   HIGHLIGHTS YOU SIMPLY CAN’T MISS   How Gloria became a PR expert and coach What sort of PR you should be looking at What makes a good story? The CPR Pitching Method™ How to find media contacts How often should you be pitching?   CHECK GLORIA OUT:   Website Instagram Facebook FREE Facebook Group FREE Masterclass   RESOURCES MENTIONED   Join the Dream Business Club   TRANSCRIPT A very warm welcome to this week's episode of the podcast. How are things? So this week we have got the excellent Gloria Chou on the podcast. You know what, just before I record the intro and outro because I do it separately after the interview. I went back and just watched sort of some of the key points and it was so good. I pretty much watched the entire thing again. Obviously I can watch it cause I record it, but you know, otherwise you'd listen to it, but it's so good. There's so much good stuff coming. And as I mentioned last week, PR is something that I've been doing a lot more of. And I think it's just different ways of looking at it as to why you would do PR. If you're a local business, then it can really help in terms of customers and getting you seen and getting you out there. But for someone like me, who's audiences worldwide. Then it's, that's a bit trickier. So for me, it's more about credibility. So, uh, recently I've been featured in Authority magazine on Yahoo finance on CBS, on Fox News, on an Australian news. I was interviewed for a TV thing. So the credibility of me being chosen to do those things. It's really awesome. So that's how I'm currently using it for me. And also it was a lot of PR around the book and writing the book and all that sort of stuff. So, so it is really good, but I don't want you to be put off thinking, you know, it's that kind of PR. She gives some really good practical things that you can do as a small business owner in order to get that PR and get that coverage. So, oh, and what's really nice for the the intro is because obviously when members of the club are in the club, I get to know them. One of the things that I love and I do kind of fairly often is if I think of a member in the club where actually their business might be a good example for, you know, this or for whatever the subject is, I'm interviewing someone about, I use businesses from the club. As a sort of case study or as a test or as a, can you give me some advice about this? So what's really lovely is they get a bit of free advice from an expert, which is ACE. And I have used a, one of the club members in this one in particular, who is a online cooking class, a creator. So, yeah, so we talk about her and how it would work for her business, which is really, really cool. If you are interested in joining the club and maybe getting, you know, featured on a podcast, uh, then you can go to teresaheathwareing.com/theclub and if this is the first time, if you hearing about the club, let me explain what it is. The dream business club is an online business building membership and community for business owners who want to build a successful business that they love and give them the life they dream of. Now, what do I mean by a dream business? I don't mean someone else's idea of a dream business. I don't mean you know earning loads of money on a yachts, uh, being a billionaire, unless you want to, of course. I'm talking about maybe you only want to work three days a week and earn more than an average full-time salary, or you want to get the kids from school. Maybe you want a team in a big office and earn 7 figures. Uh, maybe you just want to make a difference to the world and have a legacy to leave. So whatever your dream business is, it's about you and helping you. And I do this through teaching and inspiring and leading you. I do it through the dream business growth pathway, where which is the only thing you will need in order to grow your business. Because it talks about all the different aspects of your business, like social media and content and your email list and selling and your team and building a community. And I take you through each stage so that when you hit one stage we take you to the next level. And when you hit that, we take to the next level. So whatever stage you are in your business, we have got you. Also, as well as that we have obviously the monthly mindset calls, coaching calls, live Q and A's, uh, inspired actions every week, challenges. So much because of oh, content hours. They're really good. The lovely Becci McEvoy does a content hour. So yes, so much good stuff. So if you are interested in joining, come and head over to teresaheathwareing.com/theclub. So let me introduce the lovely Gloria. She teaches early stage founders, how to "hack their own PR" with her proprietary three step CPR Pitching Method™. This method helps thousands of small business owners get over a combined 1 billion organic views in top tier outlets, such as New York times, Vogue, Fast Company, Forbes and so much more. So she came up with this format herself and now teaches it around the world. I think you're really gonna like this. She's got some great ideas for you. So without further ado, here's Gloria. So I am really looking forward to today's conversation with my lovely guests, Gloria Chou. Gloria how are you doing? Gloria: Hi. I'm so happy to be here. Teresa: Super happy to have you. I was just chatting to Gloria telling you that we don't track many people on talking about our subject. So I'm excited to dive in and get some great stuff from you guys. But before we do that, we always start the same way, which I'm sure my audience get bored of but we do it anyway. Where we ask you to introduce yourself to my audience and tell them, How you got to do what you do today? Gloria: Oh my God. If anyone is looking for a career...