EPISODE · Feb 25, 2025 · 29 MIN
How to Double Revenue and Work Less with Claire Lauer
from Productive Joy · host Dr. Christie McMullen
Well it's hard to listen with a title like that! Today Dr. Christie welcomes Claire Lauer, a mom, writer, and SEO specialist. Claire talks about her beginnings in the business, and going from an agency position that "felt like hell," to breaking out on her own with new ideas and procedures, doubling her business revenue while working less. She touches on the lessons she learned about setting boundaries, focusing on a niche, and developing streamlined processes. She and Dr. Christie also discuss the importance of defining goals, seeking support, and prioritizing rest. Claire gives a look ahead at her plans for writing novels and offers useful insights into SEO for photographers and beyond. This is a must-listen for anyone looking to achieve more while working less and enhance their work-life balance.In This episode:00:24 Meet Claire Lauer01:33 Claire's Journey to Smarter Work03:27 Setting Boundaries and Finding Balance06:56 Niching Down: Focusing on Photographers08:30 SEO for Photographers10:41 Achieving Productive Joy18:45 Claire's Writing Journey25:12 Rapid Fire Questions and ConclusionConnect with ClaireDr. Christie McMullen is a best-selling author and 24-year educator turned entrepreneur who can help you make work fun! She has worked with thousands of adults in multiple industries at organizations like Aetna, ReMax, Solaris, and RISE to improve human interactions.With a master's and doctorate in Educational Leadership and two and a half decades of practical experience she is able to connect with CEOs, directors, educators, salespeople, and everyone in between. Keywords:MomReaderWriterBooksPublishingSEO SpecialistSmarter not HarderHookAudienceDouble Business RevenueWorking LessMagical FormulaIndustryContent MarketingBusinessSales ProcessClientsNetworking EventsBoundariesMaternity LeaveDaughterStressFull ServicePhotographersRealtorsBabyEmailLeadershipGrowthSupportPregnancyIntentionalTimeEnergySystemsLeadership LessonCalendarExecutiveGoalsRevenueCoachPressureAILocal SEOMarketingLeadsCreative WritingJournalismInternshipsCreative Marketing AgencyData EntryGoogle AnalyticsCertificationsLearningFrameworkBloggingTrafficAuthenticityQuality LifeFascinatingInspirationWriting Process
What this episode covers
Well it's hard to listen with a title like that! Today Dr. Christie welcomes Claire Lauer, a mom, writer, and SEO specialist. Claire talks about her beginnings in the business, and going from an agency position that "felt like hell," to breaking out on her own with new ideas and procedures, doubling her business revenue while working less. She touches on the lessons she learned about setting boundaries, focusing on a niche, and developing streamlined processes. She and Dr. Christie also discuss the importance of defining goals, seeking support, and prioritizing rest. Claire gives a look ahead at her plans for writing novels and offers useful insights into SEO for photographers and beyond. This is a must-listen for anyone looking to achieve more while working less and enhance their work-life balance.In This episode:00:24 Meet Claire Lauer01:33 Claire's Journey to Smarter Work03:27 Setting Boundaries and Finding Balance06:56 Niching Down: Focusing on Photographers08:30 SEO for Photographers10:41 Achieving Productive Joy18:45 Claire's Writing Journey25:12 Rapid Fire Questions and ConclusionConnect with ClaireDr. Christie McMullen is a best-selling author and 24-year educator turned entrepreneur who can help you make work fun! She has worked with thousands of adults in multiple industries at organizations like Aetna, ReMax, Solaris, and RISE to improve human interactions.With a master's and doctorate in Educational Leadership and two and a half decades of practical experience she is able to connect with CEOs, directors, educators, salespeople, and everyone in between. Keywords:MomReaderWriterBooksPublishingSEO SpecialistSmarter not HarderHookAudienceDouble Business RevenueWorking LessMagical FormulaIndustryContent MarketingBusinessSales ProcessClientsNetworking EventsBoundariesMaternity LeaveDaughterStressFull ServicePhotographersRealtorsBabyEmailLeadershipGrowthSupportPregnancyIntentionalTimeEnergySystemsLeadership LessonCalendarExecutiveGoalsRevenueCoachPressureAILocal SEOMarketingLeadsCreative WritingJournalismInternshipsCreative Marketing AgencyData EntryGoogle AnalyticsCertificationsLearningFrameworkBloggingTrafficAuthenticityQuality LifeFascinatingInspirationWriting Process
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How to Double Revenue and Work Less with Claire Lauer
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