How to drive conversations and get more sales via your website with Ross Davies

Today’s episode of the podcast is an interview with Ross Davies who is the owner of Strafe Creative, a digital design agency focused on conversion-led design. We talk all about websites and how people convert via your website, along with some changes we can all make to help increase conversions. KEY TAKEAWAYS COVERED IN THE PODCAST If you are a serviced-based or online business owner, you want your website to make someone feel comfortable to get in touch with you.Rather than just telling people what you do – you need to answer objections and make it obvious.Make it really clear what you want your user to do and when.Give website visitors a reason to click a CTA.Have tailored landing pages that are contextualised to where they have come from.It’s not just about signposting, it is about the destination you are sending them.We are sometimes so busy explaining what we do and building our credibility, we don’t consider the other reasons why someone may not sign up.Rather than avoid talking about other competitors – why not compare with what you offer.Build credibility with mini case studies and testimonials. Use credible logos!Don’t just ask for a testimonial – tell them what you want to push and how the testimonial could include triggers for this.Start to collate all the frequently asked questions you receive and then have a page on your website to answer all of them.If you have a product-based business – add testimonials from people who have previously bought from you, sell the process and what goes into your product, show the packaging and what is included, and answer objections that people may have.Think about upsells and things you could do to say thank you when someone buys your product such as a personalised video.Collect birthday data to be able to remarket to anyone who has previously purchased. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Visually answer objections that may stop people from signing up – this will help drive conversions. HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Ross Davies 07:04How to encourage someone to get in touch with you 20:26Answering objections for service-based businesses 28:11How to drive conversions for product-based businesses 44:47 CHECK ROSS OUT: WebsiteFacebookInstagramTwitter RESOURCES MENTIONED The Marketing That Converts AcademyHandmade gifts - In Craft Corner Transcript Hello and welcome to this week's episode of the podcast. So we're in December. Are you ready for, you know, the big day. I used to love, I do love Christmas stuff. I used to really go all out and ever since I had my own business, I do find myself like trimming down things that I just haven't got time and energy for and being crazy about Christmas is one of those things. So I have to say that mine is probably a lot of last minutes. Also we have a lot of birthdays in end of November, beginning of December, my daughters and my husband's and my stepdaughter's. So in our house, it's like you can't have those things you can't, uh, celebrate Christmas until those things are done.  So anyway, but anyway, I hope you are far more organized than I am, which I suspect you are, which is good. So this week we've got a really good interview. My lovely friend, Ross has come onto the podcast to talk about websites, but not websites from a building website or what you should have on it. We're specifically looking at how people convert on a website.  And we used, me as an example, and we used one of my members as an example, who has a physical product. And he just gave such good ideas, like things that maybe I hadn't thought about things that were super helpful, things that are like fairly easy to do with some changes that are more about texts or images or buttons that actually are not that difficult to do.  So I think no matter where you are in your business, whether you have someone do your website for you, like I do, or whether you're doing it yourself, I think you're going to get lots from this. Also because he's a very dear friend we have quite a laugh, which I always enjoy, like laughing. It's one of my favorite things and he was good, fun to interview.  So let me do his bio. Ross Davis is the owner of Strafe Creative, a digital design agency focused on conversion lead design. He loves to find new and innovative ways to improve processes, whether that's in way he runs his business or the design process with his clients, identifying objections and issues in any process can help streamline it and it's the systematic, did, could he have chosen like a more difficult bio for me to read, like all the big words, systematic approach, which has led him to some fantastic client results.  Ross is also the author of the Paper Plane Plan which delivers into growth hacking for service industry. And he's a proud husband and father and a huge baseball, basketball fan and loves Thai food.  There we go a little bit of the info about Ross there. So. We have such a funny story to tell you about his book. It is hilarious. And like I said, this is going to be really good. I don't want to say anything else about it. Some really good tips. You probably going to want to have a pen and paper handy. Uh, some great stuff in today's episode. So here we go.  So I am very pleased today to welcome my very dear friend Ross Davis to the podcast. Hello Ross, how are you doing?  Ross: Well hello, I'm great. Thank you so much for having me cause like we're used to senior Institute professional lemo. I loved it, it's great.  Teresa: It's normally when the times we hang out normally involves some drink somewhere, that's normally.  Ross: From a professional point. Like we'd been in event, we'd been there then, or you'd been talking about and then drink.  Teresa: Then we drink. So I start off professional and then it starts to slide as the day goes on.  Ross: Goes on to downhill.  Teresa: Oh, my bad. And she says, if I could remember Ross, I'd be confident of it. That  Ross: There's no difference. That's fine. And that's proper. That's all right.Teresa: I love it. I love it. So Ross and I lots of time together. I think at first was it Atomicon? No, here it was.  Ross: It was Atomicon.  Teresa: The first time we hung out properly. You know, the first time this was brilliant. Right. This was so good. Didn't I have your book.  Ross: Yes.  Teresa: Right. We've got to tell that bit, right? This is brilliant. So I had never met Ross and someone had said about this book and I had got the book and I'd taken on holiday. While we were on holiday, my husband and I were having a photo shoot and I thought I'm going to do some, have some books in the, in the photo shoot. So I'm holding a Gary V book which is quite unusual because that's not really after reading it I realised, he's not necessarily for me, but anyway, and I give my husband your book to hold as a prop. Obviously I'd take there to read and we have these photos done. And then, uh, I meet Ross and Ross is very sweet to me and was like, oh my God, I get to meet you.  Ross: You're fangirling.  Teresa: Which is so, so great. And I sat there and Ross gets on stage to speak and he brings up his book and I'm like, 'Hang on a minute. I recognize that book.' So I then sit through the rest of this talk, scrolling through my phone, trying to find.  Ross: So you wasn't listening.  Teresa: Sorry, I wasn't paying attention because the, the excitement of, oh my God, this is brilliant. And by the time he'd finished, I'd sent him a picture of my husband. And one of the pictures were holding the books in front of our faces.  So you can't even see it's us and...