How to Drive Culture Change and Unlock Performance Through Better Conversations With Gustavo Razzetti

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Most consulting conversations focus on strategy, structure, or execution. Gustavo takes a different angle: performance breaks down when teams avoid the hard conversations. What he calls “conversational debt” quietly accumulates, leading to poor decisions, false alignment, and stalled progress. Through his Forward Talk framework, Gustavo helps leaders surface tension early, challenge groupthink, and create environments where speaking up is expected, not avoided. The result is not just better communication, but stronger accountability and faster decision-making. For consulting leaders, this is a shift in leverage. Culture isn’t a soft topic, it’s operational. And conversations are the mechanism through which culture is built, tested, and scaled. ********************************************************** Proposed Interview Structure: 1. What got you into consulting after a long career in marketing and advertising, and what pushed you to focus on culture specifically? 2. What specific problem are you helping your clients solve today, and why does solving it matter so much to you personally? 3. Who are your ideal clients today, and who typically holds the decision to bring you in? 4. How have you built awareness and demand around your work, what’s worked best to attract the right clients? Current Acquisition Channels: Referral, Content Sub Question: What’s your perspective on podcasting as a marketing tool for consultants in your space? 5. When you’re dealing with culture transformation, how do you move from initial conversations to real commitment and signed engagements? 6. How do you retain clients over time, what do you do to make sure they keep coming back and that you build long-term relationships? 7. Where do you find yourself most stuck right now (if at all) as you continue growing Fearless Culture and your body of work? 8. Looking ahead, where do you see the biggest opportunity for culture design and conversational work over the next few years?*********************************************************************Know more about Gustavo RazzettiWebsite Link: https://www.fearlessculture.design/Connect with Gustavo Razzetti on LinkedInLinkedIn link: https://www.linkedin.com/in/gustavorazzetti/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/