How to Drive Customer Adoption Through Uncommon Commercialization Strategies With Craig T. Ingram

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Craig operates at the intersection of strategy, sales, and execution. His work is focused on one outcome: customer adoption. Not vanity metrics, not theoretical growth, real usage, real revenue. Across startups and large organizations, he has repeatedly taken underperforming commercialization strategies and rebuilt them into scalable growth engines. What stands out in Craig’s approach is his emphasis on “uncommon” thinking. He challenges traditional go-to-market playbooks, especially in complex healthcare environments where buying decisions are fragmented and slow. His use of neuro-emotional sales communication and deeply targeted positioning is designed to break through that complexity. For consulting firm owners, this conversation is a reminder that strategy alone isn’t enough. Execution, messaging, and market alignment determine whether a client engagement succeeds or fails. Craig brings a practical lens to what actually drives adoption, and what consultants need to do differently to deliver results. ********************************************************** Proposed Interview Structure: 1. What got you into consulting, and how did your early experience in MedTech shape that path? 2. What specific problem are you helping your clients solve when it comes to commercialization and customer adoption, and why does solving that matter to you personally? 3. Who are your ideal clients today, and in healthcare especially, who are the real decision-makers you need to influence? 4. When it comes to your own business, how do clients typically find you, and what’s worked best to attract the right opportunities? Current Acquisition Channels: Referral, Content, Speaking engagements, Cold outreach Sub Question: What’s your perspective on podcasting as a marketing channel for consultants in the healthcare and MedTech space? 5. In your own consulting work, how do you move prospects from initial conversations to signed engagements, especially given the complexity of your space? 6. How do you personally retain clients, what do you do to make sure they keep coming back and that you build long-term relationships? 7. Where do you find yourself most stuck right now as a consultant, if at all? 8. Looking ahead, where do you see the biggest opportunity for commercialization in MedTech and healthcare over the next few years?*********************************************************************Know more about Craig T. IngramWebsite Link: http://www.medicalsalesgrowth.com/Connect with Craig T. Ingram on LinkedInLinkedIn link: https://www.linkedin.com/in/craigtingram/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/