How to Drive Revenue Through Brand-Led Growth With Maria Cate

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Maria Cate sits at the intersection of consulting, sales, and brand. After early experience at Red Bull and WHOOP, she saw a gap: companies didn’t just need strategy, they needed execution that actually moved the needle. That realization led to Cooth, a firm designed to bridge consulting and creative to drive measurable growth. At Cooth, Maria focuses on aligning business strategy with brand, messaging, and go-to-market execution. The thesis is simple but often missed: brand isn’t decoration, it’s what closes the gap between perceived and actual value.For consulting firm owners, that’s a shift from delivering insights to shaping how clients win in their market. This conversation is especially relevant for consultants working with startups and growth-stage companies. Maria brings a practical view on how to build demand, shorten sales cycles, and position consulting as a revenue driver, not a cost center.Proposed Interview Questions:1. What got you into consulting after starting in marketing and sales at companies like Red Bull and WHOOP?2. What specific problem are you helping your clients solve, and why does solving that matter so much to you personally?3. Who are your ideal clients today, and who typically holds the decision to bring you in?4. How do clients typically find you, and what’s worked best to attract the right founders and companies? Current Acquisition Channels: Referral, Content, Cold outreach Sub Question: What do you think about podcasting as a marketing channel for consulting and creative firms like yours?5. You’ve been on the sales side in high-performance environments, how do you approach closing consulting deals, especially when brand can feel intangible?6. How do you retain clients at Cooth, what do you do to make sure they keep coming back and that you build long-term relationships?7. Where do you find yourself most stuck right now as a consultant and founder (if at all)?8. Looking ahead, where do you see the biggest opportunity for brand-led growth consulting over the next few years?*********************************************************************Know more about Maria CateWebsite Link: https://cooth.com/Connect with Maria Cate on LinkedInLinkedIn link: https://www.linkedin.com/in/mariacate/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/