How to Drive Revenue Through Location Marketing in 2025

How do you measure success in location marketing? Spoiler: It’s not just about rankings! 🚀 In this episode of Uberall's Local Marketing Beat, host Christian Hustle chats with two leading experts—Krystal Taing, an authority in local SEO and location marketing, and Stephanie Genin, a seasoned CMO focused on revenue-driven strategies—to tackle the challenges and opportunities in the ever-evolving landscape of location marketing. 📥 Download the ROI Confessions Report: Discover how to unlock the true ROI of your location marketing efforts. Get your copy here: https://uberall.com/en-us/roi-confessions-report 🔍 Timestamps: 0:09 – Welcome to The Local Marketing Beat Podcast 1:15 – Why the way we measure location marketing is broken 3:58 – The biggest challenges for multi-location businesses 7:49 – The impact of AI on location marketing and local SEO 9:03 – The rise of social platforms like TikTok Places in local search 12:00 – How consumer behavior is evolving with AI-driven search 16:14 – Metrics that matter: Moving beyond rankings to revenue 19:48 – End-to-end attribution: Tracking real-world impact 25:04 – The growing importance of local social and Google Posts 30:40 – Game-changer: What is the Location Performance Score (LPS)? 35:50 – Expert takeaways: Starting with basics and embracing AI 📊 What You’ll Learn: - Why focusing only on rankings is a mistake and what metrics really matter. - How AI is reshaping the consumer journey and search behavior. - Why reputation, reviews, and local social engagement are critical in 2025. - How Uberall’s Location Performance Score (LPS) connects marketing efforts to revenue. 💡 Takeaways from Our Experts: [Krystal]: Start with the basics—visibility, reputation, and engaging content are your foundation. [Stephanie]: Be curious, experiment wisely, and turn your CFO and AI into your best allies. 📱 Connect with Us on LinkedIn: Christian Hustle https://www.linkedin.com/in/christianarriola/ Stephanie Genin https://www.linkedin.com/in/stephaniegenin/ Krystal Taing https://www.linkedin.com/in/krystaltaing/ 📥 Got questions or want to discuss your strategy? Drop us a comment or connect directly with us at Uberall.com Smash that like button 👍 and subscribe 🔔 for more expert insights on location marketing. Share this episode with your team or network to spark ideas and discussion. #localseo #locationmarketing #marketingmetrics #aimarketing