How to Drive Revenue Through Purpose-Driven Sales With Lisa Earle McLeod

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Lisa Earle McLeod has spent decades studying what actually drives sales performance, and her conclusion challenges conventional wisdom. Instead of focusing on quotas, incentives, and pressure, the highest-performing teams are anchored in a deeper purpose: making a meaningful difference to their customers. Through her firm, McLeod & More, she works with executive teams at companies like LinkedIn, Hilton, and Volvo to build what she calls “Noble Purpose”, a clear connection between what the company sells and the value it creates. The result is not just stronger engagement, but measurable revenue growth and competitive differentiation. For consulting firm owners, this is a shift worth paying attention to. In a crowded market, expertise alone is no longer enough. Clients are asking: do you understand my problem, and are you here to help, or just to close? Lisa’s work offers a practical framework to answer that question in a way that drives both trust and growth. ********************************************************** Proposed Interview Structure: 1. What got you into consulting and sales leadership in the first place? 2. What specific problem are you helping your clients solve today, and why does it matter so much to you personally to solve it? 3. Who are your ideal clients, and who typically makes the decision to bring you in? 4. You’ve built strong visibility through books, HBR, and LinkedIn Learning, what has worked best for you to consistently attract the right clients? Current Acquisition Channels: Referral Sub Question: What do you think about podcasting as a marketing tool for consultants and sales experts? 5. When it comes to your own consulting business, how do you typically move from first conversation to signed engagement? 6. How do you retain clients and turn engagements into long-term relationships where they keep coming back? 7. Where do you find yourself most stuck right now as a consultant, if at all? 8. Looking ahead, where do you see the biggest opportunity for purpose-driven sales and leadership over the next few years?*********************************************************************Know more about Lisa Earle McLeodWebsite Link: https://www.mcleodandmore.com/Connect with Lisa Earle McLeod on LinkedInLinkedIn link: https://www.linkedin.com/in/lisaearlemcleod/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/