How to earn the money you deserve and desire with Natalie Bullen

Today’s episode of the podcast is an interview with Natalie Bullen. Natalie is a licensed financial advisor and money mindset coach. She is the owner of Unapologetic Wealth where she encourages her community to improve their relationship with money through working on their mindset and giving them the tools they need to step into the wealth they deserve and desire. We talk about money mindset, pricing mistakes to avoid, and how you can start charging your worth! KEY TAKEAWAYS COVERED IN THE PODCAST Employees have very few expenses.Having a $100,000 salary is very different from having a business that turns over $100,000 per year.Turnover is very different from actual gross profit.In order to make any money having your own business – there are always going to be expenses.You will hinder yourself by trying to do it all on your own just to save money!If you have a business that can’t pay you – you have a liability.You don’t know what your client can afford, they are strangers to you!Don’t decide what someone else can and can’t afford.We are not in business to please our clients or make solutions cost what they can afford. We are in business to grow our impact, influence, and income.Why would you push someone into a solution that wastes BOTH of your time?If you raise your rates, it will be easier to get clients because people know you are serious.It is all about priorities and what is important to each person as to what they will be willing to spend more money on.You need to offer the next level for your clients – so there is somewhere else they can go.You don’t have to buy an Aston Martin if you’re wealthy!Money is NOT evil. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Never assume someone can’t afford something you offer! You don’t know their priorities or income. HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Natalie 04:49Money mindset 09:46Pricing mistakes to avoid 17:01It’s ok to charge your worth! 18:51How to be confident charging more 34:25 CHECK NATALIE OUT: WebsiteInstagramFacebook Transcript Teresa: Hello and welcome to this episode of the podcast, how are you doing? So we are getting very close to the point in which I'm going to change the name of the podcast. So I wanted to make sure that you've got sort of plenty of heads up before we do it.I think it's actually happening in two episodes time, um, that you'll get a new intro and outro. You'll get maybe slightly tweaked the way we do it. I haven't even decided yet if I'm totally honest. The list of things that I've got to do to get ready for the rebrand and the website is huge. So big. Also at the same time, I decided I might try a different email system because although I love Kajabi and it's brilliant because it does all of the stuff in one, uh, we're also creating a quiz and in order for the quiz to be really good and give you specific answers. I need an email system that can work a bit harder than the one that then Kajabi can do currently. So, uh, yeah, there's a lot on our plate this month. I am working the team very, very hard. Uh, they all being amazing and getting stuff done. So, um, it's been a busy, old time, but like I said, it's coming.You don't need to do anything. You just make sure you're subscribed to the podcast because the podcast will stay subscribed. The name will just change for you. So hopefully you shouldn't lose me or anything like that, but make sure that you've hit that subscribe button wherever you listen. Okay. So this week we've got an interview and it's with the amazing Natalie Bullen.We're so good. I can't even tell you, I loved this interview, but let me tell you a bit about Natalie first. So Natalie, through her work as a financial consultant business coach and banker, she discovered that the biggest hindrance to financial freedom is mindset totally. Realizing that many people's view of wealth is unattainable or they see as unattainable or something that's simply for those people. Natalie has an ambition to shift her perspective for everyone she meets by encouraging them to improve their relationship with money. Growing up in one of the poorest states in the country that Alabama native witnessed firsthand, how impact.Uh, see, this is me trying to read again. I hate reading. How the impact of financial illiteracy. I can't read. I'm going to have to get some lessons in how to read and economic deprivation can have on a community determined not to be another statistics, Natalie worked tirelessly to establish herself as the go-to guru for all things finance.And it was great. Actually, what I really particularly loved about this talk is Natalie's not just talking about the money from a mindset point of view. So she's not just going, you know, Manifest it, and that will come. She's also very practical and talks about some very practical things. So I really, really liked that.I think I said last week on the podcast that she spoke for my events, that when the doors open again to the membership, all the past recordings and, and events are all up there, so you can see them all. But yeah, when I had her at the event, she was so good, so, so good. So I think you're going to love this episode and get lots from it.So without further ado, here's the lovely Natalie.So I am really excited today to welcome to the podcast the lovely Natalie Bullen. Natalie, how are you doing?Natalie: I am well, thank you so much for asking, how are you?Teresa: I am, I am good. Um, I was just saying before we go on I've been a busy week. I've been speaking and I'm just a little bit worn out. But I'll be fine.I am all good. You have come on this call given me so much energy and don't you just love it when like, Um, in fact, I was talking about this just literally at this event about like some people you step into their energy and it's like, 'Ooh, that's not nice.' And then some people, you step into their energy and it's like roof, like, so that's what I got when you came to the call.So that's awesome. So Natalie, I'm excited about today's conversation, but before we get started on it, I start my podcast the same way every time, which I'm sure. Well for me, I feel like it bores my audience, but it's important. So can we start off by you telling my lovely audience who you are and how you got to do what you're doing today?Natalie: Yes, I am Natalie Bullen, um, licensed financial advisor and lay mindset coach owner of Unapologetic Wealth. I have had an affinity towards money since my teenage years. I started my first business when I was nine years old, selling key chains at a uniform store in mobile, Alabama, where all public school children are required to wear uniforms.And I learned that I knew something about money. It clicked for me in a way that it didn't easily click for others. And as I got older, I started to see how differently black people, especially women were treated when we didn't have money. And why the wealth gaps seem to be getting wider, even though America seemed to be getting wealthier, we are getting wealthier, but the country was getting wealthier.So I went to undergrad and I got a business degree and it didn't solve any of those questions for me. And I got an MBA. And it didn't really solve a lot of questions for me either. And so, I said, you know what, I'm going to do something about, I'm going to start speaking on my free time. I'm going to volunteer.And I did over 200 free financial literacy seminars at churches, universities, um, even homeless shelters when they were about to release people back out into new world where they're gonna be paying their rent again. How do you get back acclimated to having bills? And I guess it never dawned on me to monetize it because, you know, Patriarchy.And eventually I say, you know, I'm going to strike out on my own. I'm going to coach people. And I was gonna coach them on financial literacy. So I had a workshop planned. It was, that'd be retirement plans for entrepreneurs. And I had flyers and citing. No one registered. Crickets for me with my energy. Can you believe it?And so I boldly hopped in people's DMS and went, Hey, What are you come to know workshop? Like, why didn't you register? And they sheepishly told me one after another. 'Natalie I don't have any money to retire.' My business barely even pays me nearly my, my business barely even makes any money. How could I, how could I save for retirement?I was intimidated by you. You're so much further ahead than me and naively I would go, 'Well if you run a business, how could you be broke? Why would you quit your job to run a business that doesn't pay you?' And I realized this is really common. It's really prevalent. The struggling artists, um, work for free, this bro marketing that tells you to give it all away and that people will pay you.And I said, this is it. This is it. And, and I really got into towing with teaching people. This doesn't have to be the case. You got as much money as you want to. This is your business. Go out and make it happen. Right? And so giving people the tools to step into the wealth that they deserve and desire has come an elevated...