How to Effectively Use Emails in Marketing – Increase Your Open Rate with MV Braverman episode artwork

EPISODE · Apr 16, 2025 · 24 MIN

How to Effectively Use Emails in Marketing – Increase Your Open Rate with MV Braverman

from Unbreakable Mompreneurs · host Charisse Walker

📩 Think email marketing is dead? Think again.In this power-packed episode of Unbreakable Mompreneurs. Charisse Walker sits down with deliverability detective and founder of Inbox Welcome, MV Braverman, to demystify the myths around email marketing and uncover the secrets to getting your emails seen, opened, and engaged with—without spamming people or ending up in the dreaded promotions tab.If you've ever wondered:* Why are my open rates tanking?* How do I even get a list that won’t get me flagged as spam?* What’s all this talk about “authentication” and deliverability?* And why does it seem like everyone else is making money off email… except me?Then this episode is for you.🔍 Here’s What You’ll Learn:✔️ The difference between delivery vs. deliverability (and why most platforms lie to you about it)✔️ What Google and Yahoo's new rules mean for your business—and how to stay compliant✔️ Why “opt-in only” email lists are the only way forward✔️ How to re-engage a cold list without ruining your sender reputation✔️ The real metrics you should be tracking (hint: it’s not open rate)✔️ Simple ways to make unsubscribing easier—and why that’s a good thing✔️ Tools and techniques to keep your email list clean, active, and convertingMV brings a refreshing, no-fluff approach to email marketing. She's not about shady tactics, she’s all about building authentic relationships—and explains why email is still the most powerful marketing tool, especially for mompreneurs and small business owners.💡 Bonus Wisdom for MomsAt the end of the episode, MV shares heartfelt advice for new moms about the importance of accepting help and building community—even when it’s hard to ask. Her vulnerability and encouragement will touch your heart and remind you that you’re not alone in this journey.📲 Connect with Charisse Walker🖥 Website: charissewalker.com📬 Email: [email protected]🔗 LinkedIn: Charisse Walker📲 Connect with MV Braverman🖥 Website: https://inboxwelcome.com📬 Email: [email protected]🔗 LinkedIn: Just search MV Braverman – she’s the only one!📣 Don’t Forget:If you’re a mompreneur trying to grow your business, protect your energy, and make authentic connections that convert—your email list is your lifeline. Social media could disappear tomorrow, but your email list is yours forever.👉 If this episode helped you, hit LIKE, SUBSCRIBE, and SHARE it with your fellow unstoppable women.And as always... go out and make it a great day!Hosted by Charisse Walker, Unbreakable Mompreneurs is the podcast that explores the intersection of business, motherhood, and becoming the boldest version of yourself.#unbreakablemompreneurs #emailmarketing #DeliverabilityDetective #emailmarketingtools #emailmarketingsolutions #charissewalker #businessgrowth #emailmarketingautomation #emailmarketingtips #MarketingTips #MompreneurLife

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How to Effectively Use Emails in Marketing – Increase Your Open Rate with MV Braverman

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