How To Elevate Your Roofing Brand With Joe Hughes, Owner of Contractor Dynamics

Joe Hughes was a panelist at RoofCON 2020. He brings years of experience in online marketing, lead generation, and branding. He has worked with over 100 roofing companies to improve their brands. Talking Points:What are the problems that arise when a roofing company is focused 100% on sales and ignores marketing?What is a brand?What are the benefits of a brand? Attract more ideal projects and clientsAttract team membersOpportunities to become a part of your communityCan you give an example of a company who has knocked it out of the park with their branding?What are the steps to build a brand on social media?Get clear on what you wantTypes of projects and clientsThe company you want to buildCulture and team you want to designPublish content consistently that:Introduces your company to your marketProvides your market with knowledge and valueMakes it easy for the right people to take action when they’re ready3 social media campaigns every roofing should be running:Brand awareness videoRetargetingRecruitingHow can people get in touch with you and Contractor Dynamics?GetRoofsNow.com