How to Email in 2020 for Authors - and WHAT to say to your READERS [Voracious Readers vs Prolific Works part 3]

THE RULES ➡️ Preliminary (Rule#0): Make a QUADRUPLE Opt-in for your list (not just DOUBLE like most people) ➡Rule #1: YOUR HEADLINE IS THE MOST IMPORTANT PART — if they don’t open — they don’t see the rest of your mail :-( ➡Rule #2: Condition for the CLICK — always have an ASK — no matter what! ➡Rule #3: Foreshadow the next email — use the CURIOSITY gap! (and the P.S. section at the bottom.) ➡Rule #4 TELL A STORY! Watch the video here: www.youtube.com/channel/UCjWFZGYTYqf814ErHKRCBrA ======================= If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. For show notes and past guests, please visit www.zbooks.co/ Get Eric’s NEW BOOK! (it's FREE right now:-) The Power to Publish! Interested in sponsoring the podcast? Please fill out the form at gumroad.com/l/zbooks Discover Eric’s books: Zbooks: HERE  and KidsBooks HERE Follow Eric: twitter.com/ErocZ www.pinterest.com/zbooksco/ www.facebook.com/zbooks.co/ www.instagram.com/eric.zbooks/ www.youtube.com/channel/UCjWFZGYTYqf814ErHKRCBrA