How to enhance your employer brand through marketing with Ayo Abbas

In this episode of the Bespoke Careers Employer Branding Playbook, we sit down with Ayo Abbas, a marketing expert in the built environment, to explore how strategic marketing can help architecture and design firms build a strong employer brand. Ayo shares her insights on attracting top talent, the importance of clear messaging, and the role marketing plays in shaping an organisation’s identity. We dive into the difference between attraction and retention, and how marketing can be a powerful tool to strengthen your company’s reputation as a top employer in the industry. Whether you're an architect, designer, HR professional, or hiring manager, this conversation is packed with valuable insights. Hosted on Acast. See acast.com/privacy for more information.