The Employer Branding Playbook

Creating the right salary and benefits package is both an art and a science. Join us as we talk to James Boggan, Allied AIA on how to develop salary and benefits strategies that not only attract exceptional designers, but reinforce your firm's values and strengthen your employer brand. Learn practical approaches to building compensation packages that give your firm a competitive edge. Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Bespoke Careers Employer Branding Playbook, we sit down with Ayo Abbas, a marketing expert in the built environment, to explore how strategic marketing can help architecture and design firms build a strong employer brand. Ayo shares her insights on attracting top talent, the importance of clear messaging, and the role marketing plays in shaping an organisation’s identity. We dive into the difference between attraction and retention, and how marketing can be a powerful tool to strengthen your company’s reputation as a top employer in the industry. Whether you're an architect, designer, HR professional, or hiring manager, this conversation is packed with valuable insights. Hosted on Acast. See acast.com/privacy for more information.

Jimmy Bent is all about culture.After nearly 20 years as the heart of Bespoke’s company culture, Jimmy Bent shares his journey in Episode 4 of the Bespoke Careers Employer Branding Playbook.With insights from his 18-years as Bespoke’s unofficial “Chief People Officer,” we'll discuss building a great workplace, scaling culture globally, and hiring strategies for architecture and design firms that keep teams strong and connected.Don't miss it! Hosted on Acast. See acast.com/privacy for more information.

Is your website secretly sabotaging your talent acquisition efforts?Welcome to episode two of the Bespoke Careers Employer Branding Playbook.Join us for an eye-opening discussion with architecture website copywriter Nikita Morell to discover how to transform your website into a powerful recruitment tool!Learn proven strategies to showcase your company culture and values online, create an irresistible careers page, and see examples from leading architecture and design firms that are nailing their digital presence.Whether you're an HR professional, hiring manager, or business leader, you'll walk away with actionable insights to enhance your employer brand and captivate potential candidates. Don't miss it! Hosted on Acast. See acast.com/privacy for more information.

Welcome to episode one of the Bespoke Careers Employer Branding Playbook—a must-listen for architecture and design leaders, HR professionals, and anyone looking to elevate their employer brand.In this episode, we’re joined by EB expert Alex Her, to dive into the power of employee advocacy. Alex shares expert insights on how empowering your team to be brand ambassadors can create a magnetic employer brand that attracts top talent and boosts retention.If you're looking to make your firm the place everyone wants to work, this episode is for you Hosted on Acast. See acast.com/privacy for more information.