How to ensure success at every stage of your product launch

Your product launch doesn’t end on release day. In this episode, host Joe Mills sits down with Cade Jones, Marketing Strategist at Element Three, to explore a three-phase approach to product launches. They discuss how OEMs can build anticipation, sustain momentum post-launch, and measure success every step of the way. You’ll learn: How a phased approach strengthens product launch impact Why building anticipation pre-launch can drive long-term success Which metrics can help OEMs measure success before, during, and after launch Things to listen for: (00:00) Introduction (01:08) Common pitfalls in product launches (02:59) Using incremental testing to avoid pre-launch perfectionism (05:21) Balancing focus on new vs. existing products, post-launch (08:15) Key metrics for each phase of a product launch (10:01) Moving from testing metrics to performance metrics